Sr. Executive/Asst Brand Manager

TIMES NETWORK, is part of India’s largest media conglomerate, The Times Group. It houses upscale brands including; TIMES NOW – India’s No. 1 English News channel, ET NOW – A News channel that helps you RISE WITH INDIA ; Mirror NOW - A news channel that solely focuses on the issues that impact YOU everyday; MOVIES NOW and MOVIES NOW HD – India’s leading English Movies channel; MN+ – The Gold class of Hollywood; Romedy NOW and Romedy NOW HD – a unique destination for Love and Laughter; Zoom – India’s No. 1 Bollywood channel and the latest addition to the English Entertainment Cluster is MNX and MNX HD - The new age Hollywood channel for Young India. The network delivers segmented and differentiated content under one umbrella. It informs, entertains and engages over 100 million urban affluent viewers in India and is available in over 100 countries across the globe.

Job Responsibilities

Description of Responsibility

1. Channel Marketing / Branding

• Brand custodian for the assigned channels
• ATL, BTL and New Media marketing for the channels
• Interact with creative agency for ideating & creation of the channel communication as per the brief shared by the Product / Editorial / Programming team
• Ideate & Create optimal media plans using internal and/or external platforms
• Liaise with internal teams for seamless flow of information and collaboration - Sales, client servicing, promos, editorial, distribution, research, digital
• Create promo plans and break strategy
• Interact with the PR team for internal and external communication on the channel activities and properties
• Creative briefs for promos on channel properties (TBC) and external communication through traditional media for consumer/trade
• Spearhead trade marketing initiatives – Ad Sales / Distribution Trade
• Manage the social media handles of the channel with timely, relevant, messaging and activations to ensure organic increase in follower, reach, engagement.
• Thorough knowledge of social media trends, advancements, best practices and hacks for brand performance growth.

2. Brand Research

• Thoroughly understand TV ratings systems and be able to identify need gaps in the channel ratings performance
• Analyse and recommend necessary interventions based on TV ratings.
• Participate in and initiate research projects for understanding brand and product.

3. Merchandising & Barter Deals

• Ideate & Create merchandise/corporate gifts in accordance with the product positioning/philosophy.
• Strike barters/tie-ups with other brands/media vehicles.
• Establish brand partnerships that yield - Reach, Merchandise, Activations, Buzz.

4. MIS

• Responsible for internal reports, agreements with vendors/agencies, paperwork and documentation.
• Maintain finance and accounting information for the assigned brands and be fluent with budgets and expenses.

5. Support

• Support the Head of Marketing with timely updates, reports, competitive intelligence, activities and overall smooth operations of the brands.
• Support cross departmental teams by facilitating activities that foster brand growth, affinity and overall business benefit.

Job Scope

Internal Interactions

(Within the Organization)

Sales, Editorial, Programming, Finance, Legal, Commercial, Client Servicing, Promos, Distribution, Research, Digital

External Interactions

(Outside the Organization)

Creative / Social Media Agency, Vendors, Clients, Brand Partners

Geographical Scope

Based in Mumbai, but needs to travel as per work requirement