Sr. PPC Executive

We are seeking a highly skilled Senior PPC Executive with 5+ year sof proven experience in managing and optimizing paid advertising campaigns across Google Ads, Bing, Meta, LinkedIn, and other platforms. The ideal candidate will play a crucial role in strategising, implementing, and optimizing PPC campaigns to drive performance, conversions, and ROI.

Key Responsibilities:

● Develop and execute PPC strategies across Google Ads, Meta (Facebook/Instagram), LinkedIn Ads, and other paid platforms.

● Manage and optimize paid campaigns with a focus on KPI’s such as ROAS, CPA, CTR, and conversion rates.

● Conduct keyword research, competitor analysis, and market trend evaluation. ● Write compelling ad copy and coordinate with creative/design teams for visual assets.

● Monitor daily performance metrics and generate weekly/monthly reports for internal and client-facing reviews.

● Implement and manage tracking systems using Google Tag Manager, UTMparameters, and conversion pixels.

● A/B test ad creatives, landing pages, and bidding strategies to enhance campaign performance.

● Stay updated with the latest trends, tools, and best practices in digital advertising and performance marketing.

● Budget planning, forecasting, and ensuring campaigns run within allocated spends.

● Collaborate with SEO, content, and analytics teams to align overall digital strategy.

Requirements:

● Worked on B2B will be added advantage.

● Minimum 5 years of hands-on experience in PPC campaign management. ● Advanced knowledge of Google Ads, Meta Ads Manager, LinkedIn Ads, and Google Analytics (GA4 preferred).

● Experience with Google Tag Manager, Data Studio, and conversion tracking tools.

● Strong understanding of performance marketing, E Commerce, lead generation, and re marketing strategies.

Preferred Skills:

● Analytical mindset with proficiency in Excel/Google Sheets for data analysis and reporting.

● Google Ads and Meta Blueprint certifications are a plus.
● Excellent communication and presentation skills.

Job Type: Full-time

Pay: ₹28,000.00 - ₹75,000.00 per month

Work Location: In person