Stream Head Digital Marketing

Title: Stream Head Digital Marketing
Grade: L3
Location: Islamabad
Last Date to Apply: 5th December 2025

What is Stream Head Digital Marketing

The Stream Head Digital Marketingis responsible for managing App base growth, performance marketing, customer life cycle, and analytics for the Fintech business and all products in the portfolio. Manage all segments by designing, testing, executing, analyzing and scaling consumer campaigns to manage acquisition, retention and engagement on omni-channel touchpoints in extensive collaboration with product, sales, customer value management, marketing, compliance and technology teams. The position is responsible for strategy execution of commercial concerns for JazzCash.

The role reports directly to the Head of Growth.

What does Stream Head Digital Marketing do?

• Execute complete 1-3 year commercial and growth strategy for JazzCash
• Manage all digital media campaigns and spend in-sync with external agencies.
• Forecast and analyze trends and numbers of customer acquisition, churn, rejoiners etc. and develop plans to scale accordingly.
• Leverage data and analytics to improve quality customers targeting, conversion to onboarded customers, engagement (usage uplift and diversification) and retention
• Maximize and deliver end to end customer lifecycle starting from customer targeting, on boarding, engagement, retention and deactivation for all product portfolio
• Work closely with the cross-functional teams and ensure compliance with project related requirements, quality standards and timelines
• Conduct weekly and monthly meetings with teams for project status updates and resolution of escalated issues
• Alter and scale up successful activities, evaluate results of prior day/week campaigns as well as manage customer life cycle and consumer campaigns
• Identify new segments for JazzCash in line with the strategy and collaborate with channels team for making products available at all channels
• Collaborate with related departments to design segmented campaigns with cross-selling, up-selling and bundling opportunities to ensure higher usage/activity levels
• Adhere to all regulatory requirements from both the Central Bank and Telecom regulator.
• Engages with multi-functional teams for special assignments and ensures timely achievement of set goals.

JazzCash is an equal opportunity employer. We celebrate, support, and thrive on diversity and are committed to creating an inclusive environment for all employees

Requirements

What are we looking for and what does it require to be Stream Head Digital Marketing?

• Masters/Bachelors degree in Management/Business/Marketing
• 3-5 years of relevant experience in growth / analytics role
• Managing Performance Marketing/CLM/Growth/Segments in the Fintech/Telco/Banking/FMCG industry
• Significant experience in product growth, digital and performance marketing
• Detailed knowledge of digital economy and comprehensive knowledge of product growth
• Expert knowledge of budgeting and planning
• Strong communicator with the ability to negotiate and solve problems
• Proven track record of strong analytical and decision-making skills

Benefits

Why Join JazzCash?

As one of the largest digital financial services providers in Pakistan, our objective is to continue to change the lives of our 52 million customers for the better.

Recognized as one of the leading employers in the country, JazzCash epitomizes the philosophy that each JazzCash employee is passionately living a better life every day, inspired and enabled by visionary leadership, a unique professional culture, a flourishing lifestyle, and continuous learning and development.

Our core values include qualities essential for a positive organizational culture - truthfully guiding entrepreneurial and innovative mindsets, harnessing professional and interpersonal collaboration, and fostering across-the-board customer obsession.

This is an opportunity for someone who wants to be part of something transformative, someone who can play a critical role in driving our success. Together, we can empower millions more with the tools necessary to progress in an increasingly digital economy.