Team Lead CRM Marketing

Overview

We are The Customization Group ,

a global leader in mass customization , leveraging AI and automation to revolutionize the personalized products industry. With a strong international presence across Europe, North America, and the Middle East , we manufacture up to 500,000 unique products daily , reaching millions of customers through 20+ own online shops and 1,000+ partner stores . Our AI-first strategy drives efficiency, scalability, and innovation , keeping us ahead in a fast-moving market while growing through AI-driven acquisitions and partnerships .

Our diverse team of 500+ professionals from 40+ nationalities thrives in a culture of collaboration and ambition. Whether in our tech hubs, production facilities, or business locations, you'll find the perfect environment to take ownership and drive impact in the future of e-commerce.

Why you will love working with us

• Global Exposure : Work with an international team and gain valuable cross-market experience
• Rapid Career Growth : A role that evolves quickly, opening doors to new opportunities
• Supportive Work Environment : Join a dynamic and collaborative team culture
• Empowerment for Your Ideas : Take ownership and turn your visions into action
• Comprehensive Health Coverage : Stay safe and cared for with private insurance
• Work Where Innovation Happens : Enjoy a modern office space in Dubai Internet City

What You Will Do

• Develop and execute compelling multichannel CRM campaigns across email, SMS, push & more - all aligned with our brand's heartbeat
• Own email deliverability : from domain warm-up to list hygiene and IP monitoring - you make it bulletproof
• Manage and align the CRM campaign calendar with key teams and customer lifecycle goals
• Mentor and uplift a team of CRM Campaign Managers - sharing your experience and creating space for growth
• Report, reflect, and refine : use KPIs and testing to constantly evolve strategy and results

Preferred Background

Experience

Multi-year experience in CRM / Lifecycle Marketing with leadership background and full ownership of campaign delivery and performance.

Hard Skills

• Expert knowledge of CRM platforms like Emarsys, Klaviyo, or HubSpot
• Mastery in segmentation, RFM modeling, targeting and personalization logic
• Deep expertise in email performance metrics, sender reputation, and domain / IP setups
• Confident in writing and optimizing marketing copy

Soft Skills

• You lead with empathy, provide constructive feedback, and foster team trust and ownership
• You collaborate naturally across departments and bring alignment to complex projects
• You think in systems, act with clarity, and keep calm even when things get dynamic

Even without every qualification, your unique experiences and skills could make you a great addition to our team, so embrace the opportunities that await you here. Your journey may lead to new skills, relationships, and success.

One team. Millions of happy customers worldwide. Join us!