Team Lead - Digital Marketing

Key Responsibilities

Campaign Strategy & Management

• Plan, execute, and optimize digital marketing campaigns across Meta Ads, Google Ads, YouTube, and other platforms.
• Develop performance-driven strategies to increase reach, engagement, leads, and conversions.
• Manage paid campaigns for brand building, sales promotions, service offers, and new model launches.
• Ensure campaigns align with OEM guidelines and business objectives.

Social Media Leadership

• Lead social media planning, content ideas, and content calendar management.
• Review and approve posts, stories, reels, and videos to maintain strong brand presence.
• Monitor performance insights and drive continuous improvement.
• Guide the team in community management and audience engagement.

Website, SEO & Lead Flow Management

• Oversee website updates, landing pages, and lead forms to ensure smooth lead capture.
• Implement SEO strategies to improve rankings and organic traffic.
• Coordinate with internal teams and agencies for technical updates.
• Track and ensure timely follow-up and conversion of digital leads by coordinating with sales teams.

Team Collaboration & Leadership

• Lead, train, and support a small digital team to improve output and creativity.
• Work closely with branches, sales teams, and OEM marketing on campaigns and approvals.
• Manage agency relationships for creative and technical support.

Performance Analytics & Reporting

• Track digital KPIs and prepare performance reports for management review.
• Analyze traffic, lead funnel, cost efficiencies, and ROI.
• Provide data-backed recommendations for growth and optimization.

Branding & Creative Oversight

• Supervise creation of promotional materials, customer stories, event coverage, and visual creatives.
• Ensure brand consistency across all digital touchpoints.

Skills & Qualifications

• Bachelor’s degree/Diploma in Marketing, Business, Communication, Media, or related fields.
• 3–10 years of strong hands-on experience in digital marketing.
• Expertise in Meta Ads, Google Ads, analytics tools, SEO, and content strategy.
• Ability to lead, mentor, and manage a team effectively.
• Strong copywriting and basic design/video editing skills (Canva/Photoshop) preferred.
• Excellent communication, analytical thinking, and coordination skills

Job Types: Full-time, Permanent

Pay: ₹18,000.00 - ₹30,000.00 per month

Benefits:

• Cell phone reimbursement
• Food provided
• Health insurance
• Internet reimbursement
• Leave encashment
• Life insurance
• Provident Fund

Work Location: In person