Trade Marketing Specialist

Position Summary:

Bolle Safety is searching for a Trade Marketing Specialist - NAM that will support the Trade Marketing Manager – NAM in adapting the global strategy to the American market (North-, Central- and South America). This role will assist in the adaptation of marketing assets, CRM and PIM review, assisting with the coordination of events and tradeshows, as well as the management and execution of local and regional marketing activities in order to drive business results.

We are searching for a proactive individual that can positively communicate and interact with both internal and external stakeholders to ensure the marketing programs and activities are implemented effectively and efficiently to help grow brand awareness.

This position reports to the Trade Marketing Manager – NAM (located in OH) and is based out of our Carlsbad, NAM headquarters.

Job responsibilities (including, but not limited to the following):

Marketing & Communications (25%)

Support the Trade Marketing Manager - NAM with:

• Creating or Preparing creative/design briefs to develop all needed marketing collateral materials (print and digital) for the Americas market.
• Assisting in the development and execution of brand & communication activities in accordance with the global strategic direction (including PR).
• Help ensure all online assets are kept updated and accurate on both Bollé Safety & key distributors’ media hubs.
• Ensure translations and localization of relevant content for the region is updated and completed in a timely manner. Coordinate with agencies when necessary.

Trade Marketing (30%)

Support the Trade Marketing Manager - NAM with:

• Assist the North American Bollé Safety sales team as needed with marketing, advertising and distributor needs as necessary.
• Gather distributors’ feedback and develop appropriate assets (print and digital) accordingly to promote Bollé Safety to their sales team and customers.
• Ensure the highest visibility of the brand on key distributors’ assets in America (USA & LATAM)
• Prepare and assist in marketing presentations as required.
• Track and report Trade Marketing activities.

POS & Display (10%)

• Gather insights, benchmark in accordance with Sales demand
• Develop POS (point of sale) design and supports to increase sales experience.
• Manage sampling strategy for customers
• Create, prepare, source point of sale and promotional materials in line with budgets allocations.

Events (15%)

• Assist in the planning and execution of the company’s key tradeshows and events.
• Coordinate the proper lead generation and follow-up.
• Benchmark best practices for booth development.
• Manage relationship with partners and event organizers.
• Manage events’ ROI and provide insights to optimize global event strategy.
• Attend events as needed.

Digital (20%)

Support the Trade Marketing Manager - NAM with

• Develop and oversee an eblast content calendar targeting both distributors and end users, utilizing Klayvio
• Manage the eblast recipient list, including CRM information
• Adapt website content with American English wording as needed (with SEO-driven content)
• Assist with management of CRM and PIM data

Key Measures:

• Respect of the brand
• Timely delivery of high-quality content
• Effective, timely communication and marketing support of the sales team and key distributors.
• Ensure all major brand activities are communicated to relevant stakeholders, both local and international.
• Effectively and timely communicate and work hand in hand with sales, customer service and supply teams.
• Timely preparation of monthly brand activity reports. Ensure product knowledge is kept updated and of a high standard.
• Update Marketing and communication plan for the region.

Qualifications:

• Past work experience in marketing
• Graphic design skills: Knowledge of Adobe software (InDesign, Illustrator, Photoshop…)
• Excellent organizational and time management skills
• Strong communication (oral and written) skills
• Proactive, result driven mindset
• Strong collaboration skills and autonomy
• Spanish language would be a plus
• Knowledge of Klaviyo, Netsuite,and/or Jira would be a plus
• Experience in a PPE and/or safety environment would be a plus.

Requirements:

• Work from our office in Carlsbad a minimum of 3 days a week. Rest of the week in home office or at Carlsbad office (based on your preferences)
• Travel up to 15% to attend events

About Bollé Brands North America

Bollé Brands consists of two functions – global headquarters for SPY+ Optic, a world leader in premium eyewear, goggles and snow helmets, and North American sales and operations for our portfolio of brands – SPY+, Serengeti, Bollé and Bollé Safety.

Bollé Brands is a leading eyewear and head protection group that designs, markets and distributes sunglasses, safety glasses, goggles and helmets. The company has developed a particular strength in the specialty markets of snow sports, water sports, cycling, golf, tennis, running, premium fashion and sport lifestyle. Today, Bollé Brands’ products are distributed and worn all over the world. The company constantly refines its trademark combination of fit, fashion and comfort, resulting in some of the most advanced products in the industry. Excellence in product innovation and creativity is at the heart of Bollé Brands’ strategy.

At Bolle Safety, we are constantly innovating to bring to each specific trade, effective protective solutions that are comfortable to wear. We know that compliance in the workforce only happens when the product is both comfortable and provides the desired solution. Bolle Safety develops complete product lines that are specifically tailored to the needs of its users. Innovation will always be our driving force. Our mission continues around a singular objective: to detect all possible workplace risks and provide tangible technological solutions utilizing specifically developed lens applications and treatments that comply with the most stringent global standards.

The fine print: We’re looking for positive team-oriented people who want to make an impact on a dynamic and growing organization and have a lot of fun doing it. Our brands make incredible and innovative products that enhance quality of life, and we’re looking for people who can be as passionate about this, and our brands, as we are. If this is you, we want to hear from you!