User Growth Specialist

Founded by Changpeng Zhao (CZ) in 2017, Binance is currently the largest cryptocurrency exchange in terms of daily volume and a core global exchange. Binance operates separate exchanges in some countries due to regulatory reasons.

Binance offers remote work opportunities with flexible hours, health insurance, the option to be paid in crypto, and programs to develop your skills. Binance US jobs are available as well. The interview process typically lasts 2-4 weeks with four steps: Application Review, Interview, Offer, and Onboarding.

Binance is a leading global blockchain ecosystem and cryptocurrency infrastructure provider whose suite of financial products includes the world's largest digital-asset exchange. Our mission is to accelerate cryptocurrency adoption and increase the freedom of money. If you're looking for a fast-paced, mission-driven organization where opportunities to learn and excel are endless, then Binance is the place for you.

Responsibilities

• Develop and execute lifecycle marketing strategies that increase customer engagement, satisfaction, and revenue.
• Create and manage customer segmentation and targeting strategies to optimize the customer journey.
• Collaborate with cross-functional teams, including product, design, and analytics, to facilitate integrated marketing strategies.
• Develop and maintain a testing and experimentation framework to continuously improve campaign performance and customer experience.
• Plan user growth strategies including but not limited to event, campaign, and other marketing activities to achieve user growth.
• Monitor and evaluate the performance of marketing campaigns and product growth through data analysis.

Requirements

• Bachelor's degree in marketing, business, or related field
• 5+ years of experience in client lifecycle or related fields
• Strong understanding of trading customer behavior and segmentation
• Strong analytical skills and ability to use data to help decision making
• Strong communication skills and ability to facilitate and motivate client managers
• Strong understanding of Binance products and services, or similar exchange products
• Solid understanding of cryptocurrency / blockchain-related terminologies and trends

Working at Binance

• Be part of the world's leading blockchain ecosystem with excellent career development opportunities
• Work alongside diverse, world-class talent in an environment with learning and growth opportunities
• Tackle fast-paced, challenging, and unique projects
• Work in a global organization with international teams and a flat structure
• Competitive salary and benefits
• Flexible working hours, remote-first, and casual work attire

Binance is committed to being an equal opportunity employer. We believe that a diverse workforce is fundamental to our success. By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice.