Variety: Director of Media Strategy & Operations

Variety is seeking a Director of Media Strategy & Operations to lead the development and execution of our cross-platform media initiatives across digital, social, video, audio, print, and events. Based in Los Angeles, this role drives product pricing, go-to-market strategy, campaign planning, account management, and paid social programs while managing a team of three Account Managers. The Director will play a key role in building new revenue opportunities, optimizing media operations, and partnering with editorial, sales, marketing, and ad operations to deliver high-impact sponsorships and campaigns.

Responsibilities:

• Lead the development of cross-platform campaigns (digital, video, social, audio, print, etc.) in collaboration with editorial, sales, and marketing teams.
• Manage vendor relationships and technology platforms that support campaign delivery, audience tracking, and ad operations.
• New Product Development, Pricing, Packages, Go-to-Market Strategies.
• Create new revenue streams for the company, build out clear sales plans and implement new products and processes post-sales (social media ads, Variety Streaming Room, partner articles, booster packages, branded content campaigns, sponsored editorial campaigns, custom event Sponsorships)of performance dashboards, business reporting, and forecasting models across media and revenue teams.
• Use data to inform and adjust strategic direction, resource allocation, and campaign effectiveness.
• Collaborate with Variety's editorial team, sales, Variety Content StudioS, and AdOps to construct new impactful sponsorship opportunities.
• Project Manager/Campaign Manager
  • Oversee execution of all sold campaigns with sponsor guarantees and help improve cross-department workflow for seamless post-sale execution.
• Paid Social: Oversee Variety's paid social media business and create best practices for optimization across platforms
• Event /VCS Marketing
  • Oversee execution of sponsored editorial and direct marketing campaign.

Direct Reports: 3 Account Managers

Key Collaborators: Director of Variety Content Studio, Sales Executives, Events Production

Requirements:

• 7+ years of experience in media, publishing, digital strategy, or operations—ideally within a high-growth, content-driven brand.
• Strong background in media planning, audience development, content strategy, or marketing operations.
• Highly analytical and organized, with experience in reporting, forecasting, and process improvement.
• Deep understanding of the digital content and media landscape, including monetization models, platform trends, and audience behaviors.
• Ability to move quickly between multiple functions and responsibilities.
• Experience with tools such as Looker, Tableau, Google Analytics, Salesforce, Comscore or other similar media campaign systems.

As Variety values in-person collaboration and team cohesion, employees work onsite 4 days a week and 1 day remotely with a focus on maintaining a vibrant and inclusive culture.

Typical wage: $105 - $115k + Bonus. Factors that could be used to determine your actual salary may include your specific skills, years of experience and comparison to current employees already in this role. If you have more or less experience than specified on this job posting, please apply and list your salary expectations.

If hired, employee will be in an "at-will position" and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors).

It's all About You…

PMC's comprehensive benefits package is thoughtfully designed to support every aspect of your life, empowering you to thrive both personally and professionally. We offer PMC-Paid Healthcare with no employee paycheck contributions on medical, dental, and vision for you and your family. PMC also offers Flexible Spending Accounts (Healthcare, Dependent Care & Commuter), an Employee Assistance Program, Life Insurance, Short & Long Term Disability, Paid Parental Leave, and a 401(k) Retirement Plan with an Employer match. Employees are also eligible to take advantage of company discounts and perks including Pet Insurance, Home & Auto Insurance, Mortgage discounts, and a variety of other savings on wellness, lifestyle, and financial essentials. As part of PMC's dedication to consistently meet employee's needs, we are currently launching a new Flexible Vacation Policy.

About Variety:

Variety is the #1 entertainment news brand. Now celebrating 120 years of award-winning breaking news reporting, insightful award-season coverage, must-read feature spotlights, and intelligent analysis of the industry's most prominent players, Variety remains the most trusted source for the business of global entertainment. Read by a highly engaged audience of industry insiders, entertainment fans, executive level professionals and decisionmakers, Variety's multi-platform content coverage expands across digital, mobile, social, print, podcasts, branded content, data, events and summits. Variety is a subsidiary of PME TopCo., a joint venture between Penske Media Corporation and Eldridge. For more information, please visit www.variety.com.