Overture Job Values ______________________________________________________________

Overture Center for the Arts is committed to engaging the community in the arts and provides extraordinary experiences for everyone who shares in this remarkable community asset. Every member of the Overture team will maintain the highest standards of quality and customer service in every action, performing in an environment of proactive team effort, outstanding customer service, active brand advancement and passion for mission fulfillment

Job Summary____________________________________________________________________
The Website Administrator is responsible for overseeing effective website and digital marketing content strategies to drive brand awareness, generate leads, and increase online engagement and sales. This role oversees the company’s website and works closely with cross-functional teams such as marketing, ticketing, communications and editorial content, to maintain a web-presence and online sales mechanism that meets the company’s goals and objectives. Additionally, the Administrator analyzes and optimizes website performance to ensure maximum visibility and conversion rates.

Roles & Responsibilities_____________________________________________________________

Website Administration

• Oversee and optimize the company website, along with the Integrated Marketing Manager, to ensure it is visually appealing, user-friendly, and optimized for search engines.
• Conduct keyword research and optimization to improve website rankings in search engine result pages.
• Monitor website performance using analytics tools and make data-driven recommendations for improvement.
• Monitor and maintain the performance of the website, ensuring optimal functionality and speed.
• Troubleshoot and resolve technical issues related to website functionality, server performance, and user access.
• Use tools to monitor website traffic, uptime, and performance analytics.
• Optimize website load times, identifying and resolving any bottlenecks or performance issues.
• Work with developers to integrate new features, updates, or plugins.
• Collaborate with the marketing team to ensure the website aligns with the brand guidelines and supports marketing goals.
• Provide regular reports on website performance, uptime, and analytics.
• Work with the editorial content and creative teams to upload and update promotional and editorial content on the site within prescribed deadlines.
• Use analytics tools (such as Google Analytics) to track website performance, user behavior, and event engagement, providing regular reports to help guide decision making and improvements.

Project Oversight

• Conduct continuous website content audits and implement edits as necessary.
• Liaise with Adage for website updates, user experience improvements, and contract negotiations.
• Liaise with the ticketing and IT teams to integrate the purchase pathway (TNEW) effectively with the website.
• Work with developers to integrate new features, updates, or plugins.
• Support the Director of Marketing and the Creative & Marketing Project Director to plan, budget, coordinate, and monitor website updates and upgrades as needed.
• Conduct regular web project status meetings and provide timely updates to stakeholders.

Collaboration and Communication

• Work closely with the Director of Marketing, Director of Communications & Editorial Content, Creative & Marketing Project Director, Marketing Associate, and other internal teams to ensure a cohesive and integrated website and project execution.
• Collaborate with cross-functional teams to ensure consistent brand messaging and enhance customer communication.
• Meet and liaise with teams and clients, discussing briefs, requirements, and project progress, and receiving feedback about ideas.

Additional Responsibilities

• Stay current with industry trends and best practices in user experience, SEO, Google Analytics, E-Mail practices,
• Supports email, digital programs and other owned marketing content channels. Perform related work as assigned.
• Embrace and participate in advancing the organization’s JEDI (justice, equity, diversity, and inclusion) mission and vision.

To successfully perform this job, the individual must be able to perform each essential job function satisfactorily. Reasonable accommodation will be made to enable individuals with disabilities to perform the essential functions.

Qualifications____________________________________________________________________
The requirements listed below are representative of the knowledge, skill, and/or ability required.

Education & Experience:

• Bachelor’s degree in marketing, communications, computer science or a related field.
• Minimum 5 years of experience in digital marketing and project management, preferably in a creative or marketing environment.
• Proven experience in achieving measurable results.
• Professional certifications in web design, SEO, or email marketing.

Knowledge, Skills, & Abilities:

• In-depth knowledge of SEO and SEM
• Strong analytical skills, with the ability to interpret complex data and identify trends and insights.
• Proficiency in web analytics tools such as Google Analytics, Looker Studio, and Tag Manager.
• Familiarity with content management systems and website optimization tools.
• Experience with email marketing platforms such as WordFly, Mailchimp, or HubSpot.
• Experience with asset management tools like Canto.

• Excellent written and verbal communication skills, with the ability to create compelling content.

• Strong project management and organizational skills, with the ability to manage multiple priorities and meet deadlines.
• Creative thinking and problem-solving abilities.
• Knowledge of HTML, CSS, and other web development technologies is a plus.
• Familiarity with online video platforms and digital marketing strategies.
• Strong attention to detail and quality assurance.
• Ability to work effectively under pressure and meet tight deadlines.
• Collaborative and adaptable approach to work.

Working Conditions

The requirements and conditions described below are representative of the general environment the employee is exposed to on a day-to-day basis while performing this role. Reasonable accommodation may be made to enable individuals with disabilities to perform the functions.

Physical Demands:

• The ability to communicate both in person and electronically using telephone/video and computer.
• The ability to perform extensive work with a computer.
• Regularly required to sit, stand, or walk for long periods of time. Lifting equipment, bending, stooping, grasping and reaching.
• The ability to work in front of a computer monitor for extended periods of time.
• Must be able to work in a stationary position and move about unassisted.
• Must be able to hear and converse with supervisors and other employees.
• Must be able to read large volumes of printed material.

Work Environment: The noise level in the work environment is usually moderate.

Travel: This position is not expected to require travel.

Disclaimer

The above statements are intended to describe the general nature and level of work being performed by people assigned to this job classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified.

Overture Center for the Arts is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, disability, or genetic information.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.