BirchBox

Irine Gamkrelidze

This course focuses on how to efficiently plan content to align with business goals and buyer personas. 

What will you learn?

- Understand the different types of content marketing goals
- Learn how to align content marketing goals to business goals
- Create buyer personas
- Generate content topics
- Comprehend the elements of a content calendar and how to create it
- Grasp the importance of  Content Management Systems

CLICK ON THE LINK BELOW TO LEARN MORE ABOUT MODULE 3 OF THE LEARNING PATH: 
https://cohorts.qureos.com/content-marketing-lp


Content Planning

Scenario: You are a part of the Content Marketing Team at BirchBox. Your team has been tasked with finding out why growth of recurring users has stalled in this region, Understand and find out if the Marketing team is creating content specific to the “retention stage” of the buyer’s journey. Use the Buyer’s journey funnel to suggest 3 content pieces (previously covered in Module 1, attached in the slides).

Instructions:

1. Use the Buyer’s journey funnel to suggest 3 content pieces for BirchBox. 
2. Create the content pieces. The content could be:
- A Tweet
- An Instagram post
- A short blog post
- A TikTok Video
3. While creating the content, look at the kind of content BirchBox is using on their social media and try to mimic that. 
4. Use templates, stock photos, captions and hashtags, be as creative as you can be! :)


Creating Content Based on Buyer’s Journey

Qureos Mentor

Task-1-Creating-Content.pdf

Instructions:
1. Identify the most active platforms by BirchBox (Social media & Website).
2. Identify the most successful content based on likes, shares or comments. You can take a screenshot of the content and copy it in the document you submit. 
3. Brainstorm and create 3 types of successful buyer persona’s for BirchBox and mention their needs, behaviors, and preferences. 
4. Use the Hubspot Buyer persona template: https://www.hubspot.com/make-my-persona
5. Explain why you chose the specific personas and what makes them a match for Birchbox


Create Buyer Personas for BirchBox

Task-2-Buyer-Persona-Toolkit.pdf

Click here for the assessment: https://qureos.typeform.com/postassessCM

Instructions:

1. Open the link shared to complete this task.
2. It should take you less than 2 minutes to complete the form.
3. Remember to select the correct Module name you are giving feedback for. 
4. Be as honest as you can about your answers.
5. All questions must be answered.
6. Make sure you give us honest feedback so we can further improve your Qureos experience, especially if you wish there was something more we could offer.  :)
7. After you have completed the form, take a screenshot of the submission and upload it to the task files. 


Mastering Content Marketing: Final Assessment

Sephora

This course focuses on understanding users needs and wants and the tools that can be used to accomplish that.  

What will you learn?

- Identify what it means to be user-driven
- Recognize and address common biases in Product Management
- Utilize the various social tools which can be used to understand the user
- Understand and categorize user pain points
- Create a user empathy map 

CLICK ON THE LINK BELOW TO LEARN MORE ABOUT MODULE 2 OF THE LEARNING PATH: 
https://cohorts.qureos.com/product-management-lp/module-2

User Definition and Empathy

Scenario: You are a part of the Product Team at Sephora (MENA Region). Your team has been tasked with finding out why growth has stalled in this region, understanding why your users are not as engaged before and learning how non-users can be converted. Your team will be using 3 methods to gather information:
a. Surveys. 
b. Interviews.
c. Focus groups.

Instructions: 

1. Specify your target audience for each mechanism:
a. Surveys. 
b. Interviews.
c. Focus groups.
2. What will you ask? Design a set of questions you will use for: 
a. Surveys. 
b. Interviews.
c. Focus groups.
3. How will you gather information? Which channels will you use for:
a. Surveys. 
b. Interviews.
c. Focus groups.


User Definition

User-Definition-Toolkit-(Task-1).pdf

Scenario: Due to market research efforts put in by the Product Team at Sephora, you have information about different types of people who could be potential customers for Sephora. Your team was able to come up with personas. In real life, companies have to work with multiple personas to understand their customers and prioritize their needs and wants. In this situation, you will be working with 2 personas.

Persona 1 & 2 Instructions: 

1. Go over each persona attached in the files section in detail. Make sure to miss nothing out.
2. Map out the empathy map:
a. Go to this link to create your own version of the map - https://app.conceptboard.com/load/customer-empathy-map
b. Carefully read the persona and map information available on the six sections on the empathy map. 
c. After you are done, make sure to export the map and download it so you can attach it with your submission. (Video available for detailed  instructions)
3. After you have completed the map, answer the following questions on a Word/Google document:
a. What method of communication should Sephora use to approach and engage Sarah & Sam?
b. What potential opportunities do you see which can convert Sarah & Sam into becoming a Sephora user? (e.g. user experience, service, features on the app and so on)

Empathy Map

Empathy-Map-Toolkit-(Task-2).pdf

Personas.pdf

Click here for the assessment: https://qureos.typeform.com/postassessPM

Instructions:

1. Open the link shared to complete this task.
2. It should take you less than 2 minutes to complete the form.
3. Remember to select the correct Module name you are giving feedback for. 
4. Be as honest as you can about your answers.
5. All questions must be answered.
6. Make sure you give us honest feedback so we can further improve your Qureos experience, especially if you wish there was something more we could offer.  :)
7. After you have completed the form, take a screenshot of the submission and upload it to the task files. 

Product Management: Final Assessment

Careem

Design advertising campaigns based on business goals, choose various platforms and create highly targeted content to attract & engage buyer personas through paid advertising methods to increase conversions.

Paid Advertising

Deconstruct the target market for {company} and come up with 2 buyer personas who may be interested in this service.

- Conduct an analysis on the target audience for {company} within the region
- Break down the target audience and list 2 buyer personas
- Provide detailed information on the buyer personas - demographic, geographic, psychographic and behavioural segments (Use a template or create one from scratch)

Target Audience Research

Target-Audience-Research-toolkit.pdf

Target-Audience-Research---Template.pptx

Complete keyword research and compile a list of 30 potentially high-ranking keywords for {company}

- Identify niche keywords for the {company} by understanding the various potential consumer personas who would be interested in the value proposition
- Generate keyword ideas and use suggests keyword tools outlines in the guide attached to measure the competitiveness for the keywords (search volume, difficulty, CPC/suggested bid amount, etc)
- Propose a mixed list of long tail and short tail keywords (5 words each)
- Analyze the growth in search trends for the potential list of keywords using ‘Google Trends’

Keyword Research

Keyword-Research-toolkit.pdf

Keyword-Research--Template.pptx

Create a SEM campaign idea for {company} to increase leads for the business (website visitors/sign ups/subscribers/clients). Highlight details of the campaign to be set up on the Google Ads tool.

- Based on keyword research, structure and organize the keywords for the campaign
- Create the campaign and ad group along with a set budget 
- Choose the content for the campaign and create the visualization showing how it would look on SERP
- Highlight metrics to be tracked to measure success of the campaign

Search-Engine-Marketing--toolkit.pdf

SEM--Template.pptx

Paid Advertising - 'Research & Targeting'

Qureos

Minahil Alvi

This course focuses on the process of creating and curating different types of content to serve the needs of intended customers. 

What will you learn?

- Identify different types of content, formats and their usability
- Differentiate between content curation and creation
- Learn the different ways to curate content
- Utilize the various tools used create and curate content
- Definition and uses of a brand personality 
- Steps to create a brand story 
- Grasp the importance of content personalization and how to do it

CLICK ON THE LINK BELOW TO LEARN MORE ABOUT MODULE 4 OF THE LEARNING PATH: 
https://cohorts.qureos.com/content-marketing-lp


Content Creation and Curation

<p>Instructions:&nbsp;</p><p>&nbsp;</p><ol><li>Go through the company introduction of Qureos and browse through their social media channels.&nbsp;</li><li>Curate 5 social media posts using different research tools provided in the toolkit. Use Canva to create the posts.&nbsp;</li><li>Post it on your social media and share the link of the posts with us and include the screenshot of the posts in a file you submit.&nbsp;</li><li>It is up to you to decide which social media channels you want to post on. You can tag our social media pages.&nbsp;</li><li>Remember to be as creative as possible! :)</li></ol>

Curate Content for Qureos

Task-1-Curating-Content-Tooklit.pdf

Part A Instructions:

1. Go through the 3 aspects of the Brand Personality covered in the session.
2. Browse through the content Qureos has on their website, social media and LinkedIn (most of these are linked in the end of the attached toolkit).
3. Based on the content you see, provide an answer for the following:
     a. How Qureos Speaks to Customers
     b. Tone of Voice
     c. Image
4. What is Qureos’ brand personality? Define it in terms of the 6 pointers in the Harley Davidson example:
     a. Brand Identity
     b. Language
     c. Tone of Voice
     d. Characteristics 
     e. Motivation
     f. Fear 

Part B Instructions:

1. Download the Word file name ‘Qureos Brand Story’ to use it as a template.
2. Combining the concepts of storytelling, brand personality, and Simon Sinek’s golden circle, define Qureos’s brand story in your own words using the information given in the template. 
3. The template also has an example to guide you. 
4. For further information, review the concepts in the toolkit. 



Brand Personality and Storytelling

Task-2-Brand-Personality-Tooklit.pdf

Task-2-Qureos-Brand-Story.docx

Betty Crocker

Indrajeet Kumar

This course dives into learning how to promote content and assess the success of marketing efforts. 

What will you learn?

- Identify how to match platform to audience
- Differentiate between content promotion methods
- Understand how to do content repurposing
- Calculate the ROI of content marketing initiatives
- Assess content utility and performance
- Use metrics to inform strategy 

CLICK ON THE LINK BELOW TO LEARN MORE ABOUT MODULE 5 OF THE LEARNING PATH: 
https://cohorts.qureos.com/content-marketing-lp


Publishing Content and Measuring Content Performance

Instructions: 

1. Go through the company introduction of Betty Crocker, and social media channels to find 2 influencers in the relevant industry. They can be located anywhere in the world. 
2. For each influencer:
     a. Share links to their profiles and track their social media followers. 
     b. Explain why you chose the specific influencer.
3. Keep these questions in mind while doing your research:
     a. Does the Influencer match the demographic of Betty Crocker?
     b. Does the influencer create content around the products of Betty Crocker or 
         something similar?
4. Once you have chosen the influencers, plan a piece of content that will go on their social media:
     a. What kind of content will they be promoting? Recipe? Collaboration?
     b. How will you plan the content with them?
     c. How will you promote the content? 


Planning and Promoting with Influencers

Task-1-Planning-and-Promotion-with-Influencers-Toolkit.pdf

Part A Instructions: 

1. Open this blog post: https://www.bettycrocker.com/how-to/tipslibrary/baking-tips/how-to-make-cupcakes
2. Use the blog post given to you and re-create micro content in the form of:
     a. Tweet
     b. Instagram Post 
     c. And a Tiktok Video 
3. Use the web to research past tweets and content for new ideas.
4. Keep consistent branding based on Betty Crocker’s visual identity. 
5. Use tools such as 
     a. Canva - Link to beginners tutorial: https://www.youtube.com/watch?v=zJSgUx5K6V0
      b. Adobe Premier (App) -  Link to beginners tutorial: https://www.youtube.com/watch?v=jTCxUXGM6tc

Part B Instructions: 

1. For the content you have repurposed, define how you will measure the performance of the content. 
2. For each piece of content, specify:
     a. KPIs to be used.
     b. Metrics to be tracked. 
     c. Tools you will use to do the above. 
     d. How will you use the metrics to inform Betty Crocker’s strategy?


Repurposing Content and Measuring It

Task-2-Repurposing-and-Measurement-Toolkit.pdf

Publishing Content and Measuring Performance

Amazon

Rasyida Paddy

By the end of this cohort, Apprentices will be able to:

- Identify and build a target audience based on different user profiles
- Efficiently match different marketing channels to user profiles
- Compile creative briefs and utilize various tools to orchestrate copy and creative teams 
- Reimagine how the same content can be utilized in different channels, the methods to recycle, and upcycle creative assets.


CLICK ON THE LINK BELOW TO LEARN MORE ABOUT MODULE 2 OF THE LEARNING PATH: 
https://cohorts.qureos.com/digital-marketing-lp


Content Marketing 

Task

Content Marketing

Zalando

This course dives into how to define a product strategy, prioritize features and develop a roadmap for success. 

What will you learn?

1. Build knowledge on stakeholder management
2. Learn how to create alignment across the organization
3. Translate strategy into an actionable roadmap
4. Recall various prioritization mechanisms that are prevalent in the industry
5. Construct a roadmap and/or create a strategy 

CLICK ON THE LINK BELOW TO LEARN MORE ABOUT MODULE 3 OF THE LEARNING PATH:
https://cohorts.qureos.com/product-management-lp/module-3

Product Strategy and Roadmap

Instructions: Based on the information given in the case study, create a Product Strategy Canvas for Zalando highlighting: 

1. Vision
2. Challenge
3. Target 
4. Current state

Product Strategy Canvas

Product-Strategy-Canvas-Toolkit(Task-1).pdf

Scenario: You are the Lead Product Manager for Zalando. In order to have accountability and track team’s performance and contribution, the Sales target needs to be drilled-down to measurable function/department-specific KPIs. 

Instructions: You are expected to present suggested KPIs within your team’s control: 
1. That are contributing to the overall sales target
2. Any other KPIs important to your team to at least maintain 

Setting Product KPIs

Setting-Product-KPIs-Toolkit(Task-2).pdf

Scenario: Part of Zalando’s strategy to reach its growth targets is to launch in new markets, which will require Product Support. However, you and your team have many other initiatives that you also want to address - but obviously, you cannot do everything at the same time. As Zalando’s most trusted Product Manager, the management team is interested in your view of how the many initiatives* on the radar could be prioritized. You have already highlighted that you will only be able to deliver a rough draft without discussing with your counterparty in Engineering, but since he is swamped with critical bugs after a potential hacker attack he is not to be disturbed for the time being. 

*Initiatives = defined features, problem areas, bugs opportunities etc.

Instructions: 
1. Download the Excel sheet available in Files named “Task 3 - Zalando Prioritization Matrix”
2. For each initiatives:
a. Point out whether the Value and Effort would be ‘High’ or ‘Low’.
b. Explain your reasoning for choosing so given you have to make assumptions.
c. Visualize your output. Plot the 9 initiatives on a graph to show where they lie on the matrix. 
3. Fill out the Excel sheet and save it. Attach and upload it to the tasks. 

NOTE: all of the below are fictional initiatives and are not supposed to reflect the current Zalando product.


Prioritization Matrix

Prioritization-Matrix-Toolkit(Task-3).pdf

Task-3-Zalando-Prioritization-Matrix(Template).xlsx

Zoom

Attain the skills to set SMART business goals, comprehend prospect profiles and create tailored online experiences to entice an audience and convert into sales and growth for your business.

Business Development

Based on the prospect research from task 1 (download from 'files' on the workspace, create a content marketing guide to gain inbound leads for {company}

- Include the major types of content to be created (4-5 types) along with content topic ideas
- Mention how the created content types will be promoted to maximize traffic
- Recommend steps and best practices to set up the content on the {company} website with ideas to increase engagement & gather inbound leads "

Content Marketing for Business Development

Content-Marketing-for-Lead-Generation--toolkit.pdf

Content-Marketing-for-Lead-Generation--Template.pptx

Create a bloggers outreach email database for {company}

- Create a target list of bloggers, who would be willing to collaborate with {company} (Identify at least 20 bloggers after research)
- Write a personalized cold email to be sent to the list of bloggers

Bloggers Outreach

Bloggers-Outreach--toolkit.pdf

Bloggers-Outreach--Template.pptx

Create an email database for {company} with at least 30 contacts who fit the prospect description

- List the name, designation, company name, linkedin profile link & email address for each of the contacts
- Write a personalized cold email to be sent to the prospect database. Keep the best practices in mind when writing the email with the intention of getting contacts to meet virtually to discuss more.

Email Database

Email-Database-toolkit.pdf

Email-Database--Template.pptx

Create a business development plan for {company}

- Set SMART (Specific, measurable, attainable, realistic, and time-sensitive) goals for the lead generation plan to be achieved over a 3 month period
- Create an ideal customer profile (ICP) based on prospect research
- Build a roadmap to acquire leads using an inbound/outbound/mixed approach
- Highlight ideas to nurture leads once they enter the company's database
- Elaborate on the metrics that will measure the business development plan's success in the UAE market


Business Development Plan

Lead-Generation-Plan--toolkit.pdf

Lead-Generation-Plan--Template.pptx

 Business Development - 'Strategy & Planning'

Lavan Rajmohan

At the end of this workshop, apprentices will be able to: 

- Comprehend a case study from an analytical viewpoint 
- Have theoretical knowledge of the data lifecycle 
- Be able to ask effective questions when recognising patterns within data 
- Have an understanding of the tools which they can use to perform steps in the data lifecycle  
- Have a clear understanding of the different/common types of analysis that can be done using data 


CLICK ON THE LINK BELOW TO LEARN MORE ABOUT MODULE 2 OF THE LEARNING PATH: 
https://cohorts.qureos.com/data-analytics-lp


Data Analysis and Business Acumen 

By the end of this workshop, Apprentices will be able to:

- Build sales funnels based on campaign objectives
- Clearly understand different stages of campaign building and campaign types
- Constructs strategy for data collection and utilization
- Execute community-building efforts by utilizing the capabilities of messaging apps, social media, SMS, and email campaigns
- Learn how to handle crises and prevent damage to brand image


CLICK ON THE LINK BELOW TO LEARN MORE ABOUT MODULE 3 OF THE LEARNING PATH: 
https://cohorts.qureos.com/digital-marketing-lp


Digital Community Building and Automation Tools 

Digital Community Building & Automation Tools

Mercedes-Benz

Determine buyer personas and design conversion paths with keyword research to drive traffic to the website and improve conversions through various paid advertising techniques using industry recommended tools.

Create a display advertising campaign idea for {company} to increase click through and website traffic for the business. Highlight details of the campaign to be set up on the Google Ads tool.

- Set display advertising campaign goals to be achieved 
- Set targeting parameters based on the target audience research and buyer personas
- Set campaign budgets based on the goals
- Create the ad copy and design using a free tool like canva, adobe spark, etc.
- Create a pathway to have a landing page when users click on the display ad along with best practices to optimize the page

Display Advertising

Display-Advertising--toolkit.pdf

Display-Advertising--Template.pptx

Create a guide to set up a remarketing/retargeting campaign for {company} to increase click through and website traffic for the business. Highlight details of the campaign to be set up on the Google Ads tool.

- Set remarketing/retargeting campaign goals to be achieved 
- Set a custom audience or use lists to tag and create the target audience
- Provide detailed instructions to create the remarketing/retargeting campaign 

Remarketing/Retargeting

Remarketing--toolkit.pdf

Remarketing_Retargeting--Template.pptx

Create a guide to set up a native advertising campaign for {company}

- Set native advertising campaign goals to be achieved
- Choose an ad publisher based on your target audience and the {company}'s area of operations
- Finalize the ad copy and ad creative (design)
- Provide guidelines to set up the native advertising campaign along with budgets
- Provide details about the various metrics to be measured while running the campaign

Native Advertising

Native-Advertising--toolkit.pdf

Native-Advertising--Template.pptx

Create a guide to set up a social media advertising campaign for {company} to increase brand awareness using social media channels 

- Set social media advertising campaign goals to be achieved 
- Choose the target audience based on 1 buyer persona and the social media channel in which the ad campaign will be run
- Finalize the ad copy and ad creative (design) 
- Provide guidelines to set up the social media advertising campaign along with budgets
- Provide details about the various metrics to be measured while running the campaign

Social Media Advertising

Social-Media-Advertising-toolkit.pdf

Social-Media-Advertising--Template.pptx

Paid Advertising - 'Campaigns & Growth'

At the end of this workshop, apprentices will be able to: 

- Understand the different data types and analysis that can be done using Excel 
- Understanding relational and non-relational databases
- Prepare and transform data in Excel using VBA
- Utilize graphs and charts in Excel to present data patterns 
- Present data-driven analysis for a case study using Excel 

CLICK ON THE LINK BELOW TO LEARN MORE ABOUT MODULE 3 OF THE LEARNING PATH: 
https://cohorts.qureos.com/data-analytics-lp


Getting Started with Excel

Getting Started With Excel

By the end of this course, Apprentices will be able to:

- Compare and contrast different search engines and the way each can benefit a business
- Have a holistic view of organic search and useful SEO tools
- Build an understanding of paid advertising across search engines and various ways of optimization
- Differentiate between acquisition models, clearly understand the working mechanisms of shopping and app install advertising.


CLICK ON THE LINK BELOW TO LEARN MORE ABOUT MODULE 4 OF THE LEARNING PATH: 
https://cohorts.qureos.com/digital-marketing-lp


SEO (Search Engine Optimization)

SIXT SE

This course delves into the product management processes and presents the techniques, tools and frameworks needed for implementation. 

What will you Learn?
1. Distinguish between a Minimum Viable Product (MVP) and a complete feature
2. Breakdown MVP into complete user stories 
3. Differentiate between wireframes, mockups and prototypes
4. Define an MVP and create a Product Requirement Document (PRD)

CLICK ON THE LINK BELOW TO LEARN MORE ABOUT MODULE 5 OF THE LEARNING PATH:
https://cohorts.qureos.com/product-management-lp/module-5

Product Management Process Implementation

Scenario: You’ve joined in as a Product Manager working directly with the CTO of SIXT SE. As a team, you have decided that you will integrate all the offerings into a single mobile app which will offer everything. Your team has been provided with this strategic direction and hence you will be putting together a Product Requirements Document for a management review:

Instructions:

1. Download the Word document named “SIXT Product Requirements Document” attached in Files.
2. You will be filing out 4 sections in the PRD (also refer to the toolkit attached). Detailed instructions have been provided in the document for each section: 
a. Section 1 -  Objectives
b. Section 2 - Features: 
c. Section 3: User Flow and Design
d. Section 4: Analytics
3. Fill out the Word document and save it. Attach and upload it to the tasks. 


Product Requirements Document

Product-Requirements-Document-Toolkit(Task-1).pdf

SIXT-Product-Requirements-Document.docx

Javeria Haseeb

By the end of this cohort, Apprentices will be able to:

- Grasp the general overview of social media and its importance for digital marketing
- Explore and distinguish differences and similarities between major social networks
- Understand the affiliate marketing model and how to build, track and deliver successful affiliate marketing campaigns
- Develop and execute a successful influencer marketing campaign


CLICK ON THE LINK BELOW TO LEARN MORE ABOUT MODULE 5 OF THE LEARNING PATH: 
https://cohorts.qureos.com/digital-marketing-lp


Paid Ads

Ankit Chaudhary

This course focuses on how to devise a go-to-market strategy and examines the importance of testing, validation and regularly updating the product roadmap.

What will you Learn? 
1. Grasp the importance of sustaining alignment on a Product Roadmap
2. Develop a Go-to-Market strategy for a product
3. Comprehend and apply real-world product validation techniques
4. Select which product metrics to track 
5. Determine how to track and deliver successful products to market
6. Understand what it means to have the right product culture

CLICK ON THE LINK BELOW TO LEARN MORE ABOUT MODULE 6 OF THE LEARNING PATH:
https://cohorts.qureos.com/product-management-lp/module-6

Product Launch and Impact Tracking

Instructions: As the Product Manager responsible for the launch of Carpooling, answer the following questions:

1. What would you look for in order to assess the product-market-fit? 
2. What would the KPIs be? 	


PMF Metrics

PMF-Metrics-Toolkit(Task-1).pdf

Model.png

Scenario: Carpooling has now been live for a few weeks and you and your team are constantly monitoring your KPIs. One of the KPIs that was standing out was cancellation rate; Carpooling customers were simply canceling their bookings after getting a match with a captain to a much greater extent than for regular Ridehailing. The high cancellation rate not only meant a risk of customers not ending up taking a ride but also annoying the drivers so you decided to try to solve the problem. After gathering customer feedback you learned that customers did not want to get picked up after someone else, which they could tell from the information message on their device: “your driver is picking up someone else before you”. This message you had implemented in order to be transparent with the customers, so they shouldn’t be concerned about people already sitting in the car at arrival, but now you are thinking if this message is doing more harm than good, so you decided to run an AB-test where this message was removed from half of the user base.  The results were:

1. Cancellation rate: declined to be on par with regular Ridehailing 
2. Average trip rating: no difference
a. This was your control metric, i.e. to know if customers who were part of the experiment of hidden information message had a bad experience that could have been shown on trip ratings (each trip is rated, 1-5) 

Instructions: As the Product Manager for Carpooling, answer the following questions:

1. What are your conclusions of the experiment? 
2. What will you do next? 
3. Please share your reasoning for any consequences/risks of potential changes, e.g. the fact that the team had earlier spent time building the information message. 

Analyze AB-test

Analyze-AB-Test-Toolkit(Task-2).pdf

At the end of this workshop, apprentices will be able to: 

- Create basic Python programmes 
- Analyze data using Python libraries 
- Visualize data using Python libraries 
- Perform data analysis on sample data using Python and present their analysis through visualization
- Develop an understanding of how Python can be used for machine learning  


CLICK ON THE LINK BELOW TO LEARN MORE ABOUT MODULE 5 OF THE LEARNING PATH: 
https://cohorts.qureos.com/data-analytics-lp


Introduction to Python Data Analysis and Visualisation 

Python Data Analysis and Visualization

By the end of this course, Apprentices will be able to:

- Define business crucial KPIs (Key Performance Indicators) and build action plans based on them.
- Structure a digital marketing budget based on business objectives and defined KPIs.
- Define, measure, and document success, conduct post-campaign reports and post-mortem analysis.


CLICK ON THE LINK BELOW TO LEARN MORE ABOUT MODULE 6 OF THE LEARNING PATH: 
https://cohorts.qureos.com/digital-marketing-lp


Digital Marketing Analytics

At the end of this workshop, apprentices will be able to: 

- Understand ingest data in different ways in PowerBI 
- Create a dashboard in PowerBI using its pre-created charts 
- Utilize the multiple functionalities of PowerBI i.e. filtering and customizing to create visualizations 
- Curate a dashboard to present the data analysis for a case study 


CLICK ON THE LINK BELOW TO LEARN MORE ABOUT MODULE 6 OF THE LEARNING PATH: 
https://cohorts.qureos.com/data-analytics-lp
