A digital marketing manager develops, implements and oversees long-term digital marketing campaigns and short-term advertising techniques through digital platforms. This role requires enhancing brand awareness, driving traffic to the company's website and generating sales leads. Digital marketing managers oversee and collaborate with the marketing team and provide support in several areas, such as:

• Identifying and testing new digital channels and tools
• Researching and implementing new marketing and the latest trends
• Measuring and reporting the return on investments (ROIs) and key performance indicators (KPIs)
• Using web analytics tools to monitor site traffic
• Brainstorming new campaign ideas and growth strategies
• Helping optimize the user experience on the company's website and assisting with the landing page creation
• Tracking consumer purchase behavior
• Gaining potential leads and transforming them into customers
• Optimizing marketing campaigns, including email marketing, social media and digital advertising
• Constructing campaign decks to show the starting points, how it worked and the results
• Presenting campaigns to the entire team
• Answering questions on projects and their successes to management, clients and stakeholders
• Examining brand ambassadors and their statistics
• Exploring different influencers to work with throughout the year and for specific campaigns
• Working with influencers to ensure they create brand-aligned content, post at an agreed time and deal with any positive or negative comments

Job Type: Full-time