We are seeking a skilled PPC (Pay-Per-Click) Ads Specialist to join our dynamic marketing team. As a PPC Ads Specialist, you will be responsible for managing, optimizing, and analyzing paid advertising campaigns across various platforms to drive traffic, generate leads, and increase conversions for our products/services. This role requires a deep understanding of digital advertising strategies, strong analytical skills, and the ability to stay updated with industry trends and best practices.

Responsibilities:

• Campaign Management: Develop, implement, and manage PPC campaigns across platforms such as Google Ads, Meta Ads, LinkedIn Ads, and others.
• Keyword Research: Conduct comprehensive keyword research to identify high-value terms and phrases relevant to our target audience and business objectives.
• Ad Creation and Optimization: Write compelling ad copy and create visually appealing ad creatives that drive clicks and conversions. Continuously optimize ads for improved performance and relevance.
• Budget Management: Monitor campaign budgets, allocate funds effectively, and adjust bidding strategies to maximize ROI and achieve campaign goals.
• Performance Analysis: Analyze campaign performance metrics such as click-through rate (CTR), conversion rate, cost per acquisition (CPA), and return on ad spend (ROAS). Use data-driven insights to make informed decisions and optimize campaign performance.
• A/B Testing: Plan and execute A/B tests on ad copy, targeting parameters, and landing pages to identify the most effective strategies for driving results.
• Audience Targeting: Utilize audience targeting features to reach specific demographics, interests, and behaviors, ensuring ads are served to the most relevant audiences.
• Stay Updated: Keep abreast of industry trends, algorithm updates, and new advertising features to implement innovative strategies and maintain a competitive edge.
• Collaboration: Work closely with other members of the marketing team, including designers, content creators, and SEO specialists, to align PPC efforts with overall marketing objectives and campaigns.

Requirements:

• Proven experience managing PPC campaigns across multiple platforms, with a track record of achieving measurable results.
• In-depth knowledge of Google Ads, Meta Ads and social media advertising platforms, including audience targeting options, bidding strategies, and campaign optimization techniques.
• Strong analytical skills and proficiency in data analysis tools such as Google Analytics, Google Data Studio, or similar platforms.
• Excellent written and verbal communication skills, with the ability to craft compelling ad copy and communicate campaign performance insights effectively.
• Detail-oriented approach with a focus on continuous optimization and improvement.
• Google Ads and other relevant certifications are a plus.
• Bachelor’s degree in Marketing, Advertising, Business, or related field preferred.

Employee Benefits:

• 13 Salaries Per Year (1 Additional Salary as a bonus)
• At least two bonuses per year (Eid Bonus)
• Monthly Punctuality Allowance
• Monthly Inflation Allowance
• Performance-Based Bonuses
• Quarterly Leaves encashment
• Medical Insurance
• Maternity/Paternity Allowance
• Maternity Leaves
• Wedding Allowance
• Department Based Allowance
• Annual Leaves Encashment
• Provident Fund
• Double salary on Gazetted Holidays
• Special Allowance for Emergency
• Advance Salary on Need Basis
• 12 Casual Leaves
• 10 Medical Leaves
• 10 Annual Leaves
• Dedicated Training
• Birthday celebration
• Loan Against Provident Fund
• Daily Company Provided Meal
• Gaming Facility
• Growing & Dynamic Team
• Office Gatherings, Celebrations, and Trips
• 5 days a week (work-life balance)

Job Timings: 7 PM to 4 AM

Job Type: Full-time

Application Question(s):

• Are you comfortable working night shifts?
• What are your salary expectations?
• How much maximum ad spent you have managed so far on a monthly basis in US dollars?

Experience:

• Meta Ads: 3 years (Required)
• Google Ads: 3 years (Required)