Important: This is an onsite role with working hours from 6 PM to 3 AM (U.S. time). Please apply only if you are comfortable with this schedule.

Campaign Strategy & Execution

• Plan, launch, and manage paid social media campaigns across platforms such as Facebook, Instagram, Pinterest, TikTok, and Snapchat.
• Develop audience segmentation strategies, including retargeting and lookalike audiences, to optimize performance.
• Conduct A/B testing on ad creatives, copy, and targeting to identify best-performing strategies.
• Collaborate with creative teams to develop compelling ad content and formats (videos, carousels, static images, etc.).

Performance Optimization

• Monitor and analyze campaign performance using platform insights, Google Analytics, and third-party tools.
• Adjust budgets, bids, and targeting parameters to improve key performance metrics (CTR, CPA, ROAS, etc.).
• Identify trends and opportunities to improve campaign effectiveness and efficiency.
• Troubleshoot underperforming ads and implement data-driven optimizations.

Reporting & Insights

• Provide regular performance reports with actionable insights and recommendations.
• Develop dashboards and tracking mechanisms to measure success against KPIs.
• Present findings to stakeholders, translating complex data into meaningful business recommendations.

Collaboration & Industry Knowledge

• Stay up to date with industry trends, platform updates, and emerging technologies in paid social media.
• Work cross-functionally with marketing, creative, and analytics teams to align strategies.
• Test and implement new ad formats and features as they become available.

Education and Experience:

• Bachelor’s degree in business, marketing, or related field
• 3+ years of experience in digital marketing
• Retail or agency experience preferred