We are seeking an experienced and data-driven Digital Marketing Manager with Web Development Skill to lead and execute our digital marketing strategies across multiple channels. The ideal candidate will be responsible for developing, implementing, and optimizing online campaigns to increase brand awareness, engagement, and conversions. You should be passionate about performance marketing, digital trends, and driving measurable results.

Key Responsibilities:

• Strategy & Planning:
• Develop and oversee integrated digital marketing strategies to support business goals.
• Lead marketing campaigns across channels including SEO, SEM, social media, email, content, and paid ads.
• Campaign Management:
• Plan, execute, and optimize campaigns across Google Ads, Meta Ads (Facebook/Instagram), LinkedIn, YouTube, and other relevant platforms.
• Track campaign performance and adjust strategies for maximum ROI.
• SEO, Content & Web Development:
• Manage SEO strategy including keyword research, on-page and off-page SEO.
• Oversee content development in collaboration with writers and designers to ensure brand alignment.
• Develop or manage basic updates to websites (HTML, CSS, WordPress, Shopify, etc.) to ensure optimal performance, user experience, and landing page effectiveness.
• Analytics & Reporting:
• Monitor KPIs, website traffic, and conversion rates using tools like Google Analytics, Search Console, and other marketing tech platforms.
• Generate performance reports and insights to inform future marketing decisions.
• Team Collaboration:
• Coordinate with cross-functional teams including design, sales, product, for cohesive marketing efforts.
• Manage junior marketers, freelancers, and agencies where applicable.
• Budget Management:
• Manage digital marketing budget effectively to maximize ROI.
• Forecast marketing campaign costs and allocate resources accordingly.
• Tech & Tools:
• Utilize tools such as Google Ads, Facebook Business Manager, SEMrush/Ahrefs, HubSpot/Mailchimp, Canva/Figma, and CMS platforms like WordPress or Shopify.

Requirements:

• Bachelor’s/Master’s degree in Marketing, Business, Communications, or related field.
• Proven experience (5+ years) in digital marketing, preferably in a managerial role.
• Strong understanding of SEO, SEM, PPC, social media marketing, email automation, web analytics, and basic web development.
• Hands-on experience with tools like Google Ads, Meta Business Suite, Google Analytics 4 (GA4), and CRM systems.
• Familiarity with CMS platforms and ability to manage or guide website updates (WordPress, Shopify, etc.).
• Excellent communication, analytical thinking, and leadership skills.
• Ability to manage multiple projects and work in a fast-paced environment.
• Google Ads and/or Meta certifications (preferred).

Job Type: Full-time

Experience:

• digital marketing: 5 years (Preferred)

Location:

• Lahore (Preferred)

Work Location: In person

Application Deadline: 07/05/2025