General Summary or Job Objective:

Senior Media Relation Specialist to develop and execute media strategies that enhance brand visibility and secure coverage across local, regional, and international platforms. The ideal candidate will have a strong understanding of the media landscape, both regionally and globally, and possess expertise in crafting compelling press releases, media pitches, and promotional materials. A strong cultural awareness and ability to adapt strategies for international markets is required.

Essential Functions:

• Develop and implement comprehensive media strategies to enhance brand visibility and secure coverage across local, regional, and international platforms.
• Identify and cultivate relationships with key media outlets, journalists, and influencers to maximize outreach and exposure.
• Draft, review, and distribute press releases, media kits, and promotional materials that align with the brand’s messaging and objectives.
• Plan and manage events, press conferences, and product launches to generate buzz and elevate the brand’s profile.
• Collaborate with cross-functional teams to ensure seamless execution of media campaigns and initiatives.
• Conduct regular market research to identify trends, opportunities, and competitive insights to refine media strategies.
• Track and analyze media performance metrics to assess the effectiveness of campaigns and recommend improvements.
• Increase and enhance the presence of the company and board members in local and international media.

Qualifications and Experience:

• Proven experience in creating and executing media plans that align with brand objectives and target audiences.
• Strong understanding of regional and international media landscapes.
• Expertise in crafting compelling press releases, media pitches, and storytelling to secure media coverage across print, digital, and broadcast channels.
• Established relationships with key media outlets and journalists at both local and global levels.
• Ability to enhance brand visibility by creating consistent and impactful messaging across multiple markets.
  Experience in aligning branding efforts with cultural nuances for international audiences.
• Proficiency in using social media platforms, content marketing, and SEO strategies to amplify reach and engagement.
• Deep understanding of international markets and cultural sensitivities to ensure effective communication strategies.