Key Responsibilities:

• Develop, execute, and optimize comprehensive Pay-Per-Click (PPC) campaigns with a primary focus on Google Ads.
• Manage daily account responsibilities, including keyword bids, budget caps, impression share, quality score, and campaign performance metrics.
• Identify and recommend strategic improvements in keyword opportunities, targeting, and campaign structure.
• Craft engaging ad copy and generate large keyword lists to maximize campaign effectiveness.
• Oversee placement targeting on the Google Display Network (GDN) and through affiliate partners.
• Monitor and analyze campaign performance via web analytics dashboards and reporting tools (Google Analytics, Google Ads dashboard, etc.).
• Collaborate closely with internal teams to align campaigns with overall marketing goals.
• Stay updated with the latest trends and updates in paid search and digital advertising.

Requirements:

• Minimum 3 years of proven experience in Google Ads and PPC campaign management.
• Strong analytical skills and a deep understanding of key Google Ads metrics.
• Hands-on experience with campaign setup, bid management, A/B testing, and performance optimization.
• Familiarity with Google Analytics, keyword planning tools, and performance tracking platforms.
• Excellent copywriting skills and a knack for creative messaging.
• Strong organizational and multitasking abilities to manage multiple campaigns simultaneously.
• Experience in the healthcare industry is a huge plus.
• Bachelor’s degree in Marketing, Business, or a related field preferred.

Job Types: Full-time, Permanent

Experience:

• Google Ads: 3 years (Required)
• Campaign Management: 2 years (Required)

Location:

• Dubai (Required)