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Location:
Karachi, Pakistan
Department: Art / Creative
Job Description
Position Overview

Creative Director would be responsible to lead and inspire our creative team in developing innovative, compelling, and impactful campaigns. This role requires a visionary leader with a strong background in branding, storytelling, and digital content creation.

Responsibilities
  • Supervise a cross-functional team of graphic designers, copywriters, social-media experts, photographers/videographers, and project managers in the strategic development of messaging and deliverables
  • Prioritize work and resources across engagements, based on short- and long-term needs, and develop schedules by collaborating with designers, copywriters, and production artists
  • Conduct brainstorming sessions with creative team, maintaining strategic thinking to develop innovative and actionable initiatives in a fiscally responsible manner
  • Review and approve art and copy developed by the team, ensuring that deliverables address marketing goals and challenges effectively
  • Produce fresh, innovative work that translates complex ideas into compelling print materials and digital experiences for sophisticated audiences
  • Oversee the presentation of final concepts and obtain approvals for deliverables.
  • Lead and review the work of the creative teams for all web, print, and digital marketing collateral
  • Spearhead and manage content strategy for both small and large projects, harnessing brand design, copy, art, and digital technology
  • Collaborate with the marketing and sales departments in developing marketing plans, analyzing results, and identifying opportunities
Education:
  • Bachelor’s degree (or equivalent) in marketing or business.
Experience:
  • Ten years of relevant experience, with five or more years as a creative director in an agency or corporate setting
Skills and Competencies:
  • Experience in creating marketing/advertising campaigns — from developing the vision and messaging platform to overseeing production on time and within budget
  • Experience in creating integrated content across all marketing channels: digital, social media, paid media, mobile, offline, and print
  • Proven ability to develop successful concepts
  • Proficiency in leading a team of diverse, talented creatives
  • Strong creative vision, with an eye on business objectives

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