Job Position: Content Strategist / Editor

Job Description:

We are seeking a talented and experienced Content Strategist/Editor to join our team. In this role, you will create, edit, and optimize content for various channels, including websites, blogs, social media, whitepapers, press releases, case studies, and email campaigns. Reporting to the Head of Marketing, you will also oversee the work of a team of content writers, providing guidance, feedback, and mentorship to ensure the development of their skills.

Responsibilities:

• Conduct in-depth research on industry-related topics, competitors, target audience, and market trends to gather valuable insights for content creation.
• Monitor industry trends and competitor activities to identify opportunities and create content that sets our brand apart.
• Create and edit content for websites, blogs, social media, whitepapers, press releases, case studies, email campaigns and other marketing collaterals.
• Proofread and edit content created by team members to ensure consistency, accuracy, and adherence to brand guidelines.
• Optimize content for search engines (SEO) and ensure it is engaging, informative, and user-friendly.
• Provide guidance, feedback, and mentorship to the team of content writers to support their skill development.
• Manage and prioritize content creation projects to ensure timely delivery and adherence to quality standards.
• Collaborate with cross-functional teams, including marketing, design, and SEO, to develop content strategies aligned with overall business objectives.
• Analyze content performance metrics and provide insights to optimize future content creation efforts.
• Stay informed about emerging content marketing trends and implement best practices to enhance the effectiveness of content strategies.
• Collaborate with stakeholders to understand their requirements and deliver content solutions that meet their objectives.
• Conduct content audits and analysis to identify areas of improvement and optimize existing content for better performance and provide constructive feedback about the team's performance to the manager for further action.
• Provide research-backed recommendations to enhance content strategies and improve audience engagement.
• Monitor and analyze content performance metrics, such as website traffic, engagement rates, and conversions, to identify areas for improvement and drive content optimization efforts.
• By including these research responsibilities, you will contribute to creating data-driven, well-informed content that resonates with the target audience and supports the overall marketing objectives.

Qualifications:

• Prior experience of 3 to 5 years in the IT industry.
• Bachelor’s degree in Computer Science, Marketing, English, Journalism, Communications, Business or a related field.
• Proven experience in content writing in an editor role.
• Exceptional writing and editing skills, with a strong command of grammar, syntax, and style.
• Demonstrated ability to lead and motivate a team of content writers, fostering a collaborative and creative work environment.
• In-depth knowledge of content management systems (CMS) and proficiency in using content creation tools.
• Familiarity with SEO best practices and the ability to optimize content accordingly.
• Strong research skills and the ability to quickly grasp complex topics.
• Excellent organizational and time management abilities, with the capacity to handle multiple projects simultaneously.
• Expert in handling end-to-end demand generation and content funnel optimization cycle. As a responsible person of the content marketing funnel, you must know what makes it generate customers.
• Analytical mindset and the ability to interpret data to make informed content decisions.
• A portfolio of published written work that showcases a range of writing styles and formats.

Job Type: Full-time

Job Type: Full-time

Experience:

• Content Writing: 3 years (Required)