Digital Banking Business Analyst to act as the bridge between technology teams and sales & distribution teams, ensuring smooth digital case submissions and supporting process optimization. This role involves conducting market research, competitor analysis, and in-depth investigations into processes while engaging stakeholders. The ideal candidate will have strong analytical skills, excellent communication abilities, and experience in process mapping.

Key Responsibilities:

Technology & Process Support:

• Act as a liaison between sales & distribution teams and technology teams for digital case submissions or issues.
• Investigate and resolve issues related to digital case processing and approvals.
• Work closely with IT and product teams to improve digital sales journeys.

Market & Competitor Research:

• Conduct in-depth market research to identify industry trends and best practices.
• Perform competitor benchmarking to enhance digital product offerings.
• Analyze customer behavior and preferences to suggest improvements in digital banking solutions.

Process & Operational Excellence:

• Conduct thorough investigations and root cause analysis on process inefficiencies.
• Design and document optimized workflows and process maps.
• Recommend process enhancements to drive efficiency and improve customer experience.

Stakeholder & Communication Management:

• Engage and manage senior stakeholders across departments.
• Prepare and present findings, reports, and recommendations to leadership teams.
• Collaborate with multiple teams, including compliance, risk, IT, and operations, to drive alignment.

Required Skills & Experience:

• Proven experience in digital banking, business analysis, or a related field.
• Understanding of digital banking operations and sales processes.
• Experience working with technology teams to enhance digital banking platforms.
• Ability to conduct market research, competitor analysis, and process investigations.
• Proficiency in process mapping tools (e.g., Visio or similar).
• Strong analytical, problem-solving, and critical-thinking skills.
• Excellent communication and stakeholder management skills, especially at a senior level.
• Experience in financial services or banking is a strong advantage.