Key Responsibilities:

• Strategy & Campaign Management:
• Develop, implement, and manage marketing strategies that align with the organization’s business goals.
• Execute campaigns across digital channels, including email, social media, search engines, and display advertising.
• Plan and produce engaging content in collaboration with cross-functional teams (creative, content, and web development) to optimize the user experience.
• Performance Measurement:
• Measure, report, and analyze the performance of digital marketing campaigns against goals (ROI and KPIs).
• Conduct market research and analyze trends to identify new opportunities and improve campaign performance.
• Emerging Trends:
• Stay updated with digital marketing innovations and recommend relevant applications to enhance campaign results.

Media Buying:

• Ad Planning & Management:
• Plan, negotiate, and manage ad inventory across Google Ads, Meta (Facebook/Instagram), TikTok, LinkedIn, and other related channels.
• Test and optimize ad placements for cost efficiency and audience reach.
• Optimization & Reporting:
• Track ad performance metrics and refine campaigns to maximize ROI.
• Explore and evaluate emerging advertising platforms to expand the company’s reach and market presence.
• Stakeholder Management:
• Maintain relationships with clients and internal teams to streamline advertising efforts.

Qualifications and Skills:

• Master’s or bachelor's degree in Marketing, Communications, or a related field (or equivalent experience).
• Minimum of 3 years of experience in digital marketing and media buying.
• Strong understanding of digital marketing channels, including SEO, PPC, social media, email marketing, and display advertising.
• Proficient in marketing automation tools and web analytics tools (e.g., Google Analytics, Social Pilot.
• Excellent analytical skills and experience assessing campaign performance.
• Strong project management and organizational abilities.
• Effective written and verbal communication skills.

Note: The ideal candidate should have experience in media buying and deep understanding of digital marketing channels including SEO,PPC, Social media, Email marketing and display advertisement.

Job Type: Full-time

Work Location: In person