We are looking for a Digital Growth Specialist, Google Ads Campaign Specialist, and ASO & SEO Expert to join our team. This unique role requires a blend of technical expertise, digital marketing acumen, user acquisition and strategic thinking to help drive our online presence and optimize our digital platforms.

Key Responsibilities:

1. Campaign Strategy & Execution

• Develop, launch, and manage performance-driven campaigns (PPC, paid social, display, retargeting, etc.).
• Optimize ad spend allocation across channels (Google Ads, Meta, TikTok, LinkedIn, etc.) to meet KPIs (CPA, ROAS, LTV).
• Implement A/B tests (ad creatives, landing pages, audiences) to improve CTR and conversion rates.

Google Ads Campaign:

• Plan, create, and manage Google Ads campaigns to drive targeted traffic and achieve business goals.
• Conduct keyword research and develop ad copy that aligns with campaign objectives.
• Monitor campaign performance, analyze data, and make data-driven optimizations to maximize ROI.
• Implement A/B testing strategies to improve ad performance and conversion rates.
• Stay up to date with Google Ads trends, best practices, and algorithm changes.

Data Analysis & Reporting

• Track KPIs using Google Analytics 4, Meta Ads Manager, Google Tag Manager, and dashboards (Looker Studio, Tableau).
• Generate weekly/monthly reports with actionable insights for stakeholders.
• Identify trends and pivot strategies based on performance data.

Automation & Tech Stack

• Use Google Scripts, automation rules, and smart bidding strategies to enhance efficiency.
• Manage pixel tracking, UTM parameters, and conversion APIs for accurate attribution.
• Collaborate with SEO/content teams to align paid and organic efforts.

Budget & Growth

• Manage budgets (daily/monthly) and negotiate with ad platforms for optimal rates.
• Scale high-performing campaigns while maintaining profitability.
• Stay updated on industry trends (e.g., AI-driven ads, privacy changes)

2. ASO (App Store Optimization):

• Develop and execute ASO strategies to improve app visibility and ranking in app stores (Google Play, Apple App Store).
• Conduct keyword research and competitor analysis to identify opportunities for app optimization.
• Optimize app titles, descriptions, screenshots, and other metadata to enhance discoverability.
• Monitor app performance, user reviews, and ratings to identify areas for improvement.
• Collaborate with the development and design teams to ensure ASO best practices are implemented.

3. SEO (Search Engine Optimization):

• Develop and implement SEO strategies to improve organic search rankings and drive website traffic.
• Conduct on-page and off-page SEO audits, including keyword research, content optimization, and link-building strategies.
• Monitor and analyze website analytics and performance metrics to identify trends and insights.
• Optimize website content, meta tags, and URLs to align with SEO best practices.
• Stay current with SEO trends, algorithm updates, and industry developments.

4. Develop and Implement Growth Strategies:

• Design and execute data-driven strategies to increase user acquisition, engagement, and retention across digital platforms.
• Identify and optimize key growth levers such as SEO, PPC, email marketing, social media, and content marketing.

Qualifications:

• Bachelor’s degree in computer science, Marketing, or a related field (or equivalent experience).
• Proven experience in WordPress development with a strong portfolio of completed projects.
• Expertise in Google Ads campaign management with a track record of successful campaigns.
• Solid understanding of ASO and experience in optimizing apps for app stores.
• Strong knowledge of SEO principles, tools, and best practices.
• Proficiency in HTML, CSS, JavaScript, and PHP.
• Familiarity with Google Analytics, Google Search Console, and other relevant tools.
• Excellent analytical, problem-solving, and communication skills.
• Ability to multitask and manage multiple projects simultaneously.

What We Offer:

• Competitive salary.
• Opportunity to work in a fast-paced and innovative environment.
• Professional development and growth opportunities.
• Collaborative and supportive team culture.

How to Apply: Interested candidates are invited to submit their resume hr@webdoc.com.pk

Join our team and help us elevate our digital presence to new heights!

Job Type: Full-time

Application Question(s):

• Will you be able to reliably commute to Bahria Town, Phase 7, Rawalpindi for this job?
• How many years of work experience do you have with Google Ads?

Experience:

• Performance Marketing: 2 years (Required)

Job Id: /Qez5zbECC1dWaoot4LNqYGFCp4b1XnwFDz9WVXG8aJiLc/Tl55hg+8yoTdL2Cq3ws25jeP39+x/iIKdfAmqNLn7ioieckWux5dSxNNtc+Lfq5kmUVhAE9fr+NnZ1ldVXuR2Jld8