Duties & Responsibilities

• Craft press releases, blog content, and media statements to boost the brand’s online reputation.

• Build and maintain strong media relationships across digital and print platforms.

• Monitor public sentiment and online conversations about the eCommerce brand.

• Coordinate PR campaigns with marketing and social media teams.

• Manage crisis communication and prepare timely responses.

• Pitch product stories and features to bloggers, influencers, and journalists.

• Organize virtual and in-person promotional events or media briefings.

• Track campaign performance and prepare monthly PR reports.

• Support influencer collaboration strategies to amplify product visibility.

Job Profile

• Bachelor’s degree in PR, Mass Communication, Marketing, or a related field.

• 1–2 years of relevant experience in PR, preferably in the eCommerce or tech industry.

• Strong writing and editing skills tailored for digital platforms.

• Familiarity with media monitoring tools and analytics dashboards.

• A creative mindset with a strategic communication approach.

• Ability to multitask and meet strict deadlines in a fast-paced environment.