About the job Senior Marketing ManagerClient company introduction:
About Company:
A leading worlds largest heavy equipment manufacturers, renters, and resellers company is an enterprise-grade SaaS platform that provides a new way to remarket used equipment.
Job Description:
we are seeking a passionate and dynamic Senior Marketing Manager based in our Karachi office. The right candidate will drive our marketing to the next level with a clear strategy and committed execution. This is a hands-on-role encompassing the full marketing mix , and you will be given autonomy to create and implement innovative campaigns for the company.
- Job Description & Key Responsibilities:
- You'll build marketing strategies from scratch, write content pieces for blogs and ads, identify new initiatives and have complete end-to-end marketing ownership
- Overseeing and managing the implementation of marketing processes across different channels (content, PR, social, events, performance, etc)
- Lead go-to-market marketing strategy for Krank that attract new prospects, drives traffic and increases leads.
- Write compelling content copies for campaigns and organic channels.
- Create and execute lead generation campaigns, leveraging ABM tactics and other enterprise-focused, marketing activities across our channels.
- Leverage marketing tools to support and drive a demand generation strategy in accordance with our marketing and sales strategy.
- Own and execute digital marketing initiatives across all channels including paid, SEO, SEM, socials, website, emails, events and referrals.
- Own website, web assets, A/B testing, paid campaign tools and other marketing tools. Create, manage and analyse status reports for your marketing KPIs and OKRs.
- Collaborate with other departments, such as sales, product development, and supply chain, to ensure alignment and integration of marketing initiatives with overall business goals. Provide marketing expertise and support to cross-functional teams as needed.
- Use data and insights to iterate on our growth strategy and execute on it, delivering on committed goals and delivering a return on investment.
- Stay abreast of industry trends to enable us to not only follow best practices, but help us define them.
- Conduct market and customer research to inform marketing strategy and tactics
- Build a culture of rapid experimentation, creativity and the ability to be on the forefront of growth innovation.
- Track and manage the marketing budget
Key Skills / Experience and Qualifications:
- 8+ years marketing experience with 3+ years as a marketing lead
- Strong copywriting, communication and organisational skills.
- Proficient with Analytics.
- An owners mindset - you can lead through ambiguity and dig into the details to solve problems
- Analytical and data literate - able to dig into our tracking, metrics, distill insights and tell compelling stories through data
- Experience in a similar role in a B2B/B2B2C/SMB company in a global environment
- Experience in forming and executing marketing strategies
- Experience of building a growth marketing tech stack
- Experience of performance marketing, especially search (SEO and paid)
- Experience of demand generation campaigns
- Experienced in building a successful brand identity
- Experienced in managing agencies and freelancers
- Experienced in working with CRM and marketing automation tools, ideally Hubspot
- Worked for technology companies (ideally SaaS and marketplaces) or has experience of online auctions
Portfolio:
If available, please provide a link or attach a portfolio showcasing your work.
Experience :
8+ years
Work Timings:
10:00AM 7:00PM
Work Mode:
Onsite Karachi
Work Days :
Monday- Friday
About HR Ways: HR Ways is an award-winning Technical Recruitment Firm helping software houses and IT Product companies internationally and locally to find IT Talent. HR Ways is engaged by 300+ Employers worldwide ranging from the world's biggest SaaS Companies to the most competitive Startups. We have entities in Dubai, Canada, the US, the UK, Pakistan, India, Saudi Arabia, Portugal, Brazil, and other parts of the world.
Job Type: Full-time
Pay: Rs400,000.00 per month
Work Location: In person
Job Id: d89JTv/p2Q+hAihYEjuS2DYV2K/mAcRvFjUPNvJi2mq0sUOHClrmRbhwAiEvSHeg0zqjjcuN0wl4k2bi/qTxC3gW4MOqwTSJ6eLf7RYGDzTX+xkAcQfQ+eHLeaiMUQ==