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Bloxsoft Digital Private Limited
Social Media Specialist - Meta Ads
Location:
Dubai, United Arab Emirates
Department: Marketing
Job Description
We are looking for a performance-driven Social Media- Meta Ads Specialist to manage and scale paid advertising campaigns on Facebook, Instagram, and other social platforms. The ideal candidate will have proven experience in running ROI-focused campaigns in crypto, gaming, or fintech verticals. You will play a key role in generating quality leads, driving conversions, and optimizing ad spends.
Key Responsibilities:
- Plan, execute, and optimize paid campaigns across Meta platforms (Facebook Ads Manager, Instagram, etc.)
- Analyze campaign performance and adjust strategies in real time to meet KPIs
- Create and test engaging ad creatives, copy, and audience targeting strategies
- Collaborate with design and content teams to align ads with landing pages and campaign goals
- Stay updated with Meta platform changes, policies, and ad trends relevant to high-risk industries
- Manage daily budgets, performance reporting, and A/B testing
- Ensure compliance with Meta’s advertising policies — especially for regulated sectors like crypto and fintech
Requirements:
- 2+ years of experience in Meta Ads management
- Hands-on experience in crypto, gaming, or fintech campaigns is mandatory
- Deep understanding of campaign metrics (CTR, CPC, CPL, ROAS, etc.)
- Strong skills in audience segmentation, remarketing, and conversion tracking
- Familiarity with ad compliance and restrictions in high-risk categories
- Experience with tools like Meta Pixel, GA4, and third-party tracking platforms
- Excellent communication and problem-solving skills
Preferred Qualifications:
- Experience with international campaign targeting
- Ability to manage multiple ad accounts and campaigns simultaneously
Job Types: Full-time, Permanent
Pay: AED3,500.00 - AED5,000.00 per month
Experience:
- Crypto/Gaming/Fintech: 1 year (Required)
Language:
- English (Required)
- Hindi/Malayalam/Kanada/Tamil/Telugu (Any1) (Required)

Bloxsoft Digital Private Limited
Social Media Specialist - Meta Ads