Job Title: Manager, Digital Products & Experiences

Division: Consumer Products Division

Location: New York, NY

Who We Are:
For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

At L'Oréal Consumers Products, our mission is to democratize the best of beauty, and for us, beauty has to be sustainable. Our division holds the world’s #1 beauty brand with L’Oréal Paris, the #1 makeup brand with Maybelline New York, the #1 natural brand with Garnier, as well as NYX Professional Makeup.

At L’Oréal, we are determined to be pioneers in the new beauty tech world, and by incorporating digital innovation into everything that we do, we are creating a better relationship with our consumers. When beauty and tech collide, the impossible can happen! Come join our dynamic team!

What You Will Do:
The CPD Digital Products & Experiences Manager will be responsible for:

• Influencing the roadmap and growth of digital products and services for both D2C (eCommerce) and non-D2C (content-based websites)
• Ensuring best-in-class consumer experiences are delivered on owned websites
• Ensuring innovative, interactive services are adopted by platform leads and consumers
• Owning the strategic roadmap of innovation for brand.com websites at CPD
• Creating a community across the platform leads of each CPD brand and enabling each to be successful by sharing best practices, approaches, case studies, and partners
• Defining success for our websites and services, measuring and monitoring site performance, and benchmarking all brands across the division

This role reports to the divisional Data Driven Consumer Experiences Lead and will collaborate with platform leads across the CPD brands (Maybelline, L’Oréal Paris, Garnier, NYX Professional Makeup, Essie, and SoftSheen-Carson).

You Will Be Responsible For Leading:
DIGITAL PRODUCT STRATEGY:

• Develop and implement a division-wide platform & services strategy that leverages the CPD portfolio of products, categories, and digital products (Next Generation L’Oréal EComm Product and Website Factory Content Site Product) to ensure best-in-class experiences are delivered by our brands.
• Measure the value of traffic arriving at brand.com sites and product visual stories that draw insights from our site traffic.
• Act as the key liaison and influencer to L’Oréal’s global development teams managing the master roadmaps. Ensure that CPD USA digital product needs and features are anticipated and planned for in the development roadmap.

PLATFORMS:

• Responsible for ensuring a best-in-class user experience across all Brand.com websites, both eCommerce-based and Content-based.
• Responsible for understanding the consumer journey, delivering an efficient user experience, and partnering with the commercial team to drive sell-through results.
• Support each brand platform lead in the CPD division by creating a community, providing leadership, best practices, and common approaches.
• Support and empower brand platform leads to implement innovations, identify consumer experience issues, monitor site health, activate pilots (i.e., Modiface), and test and implement best practices across SEO, search, and site personalization.

SERVICES & INNOVATION:

• Develop services strategy and implement on brand.com and retailer.com sites.
• Monitor the performance and adoption of services by sharing discoverability and engagement best practices.
• An eye for the future: Unlocks new tools, ways to incorporate generative AI tools to create business efficiencies

DIGITAL ANALYTICS:

• Monitor and interpret brand.com site health metrics and share insights with the division, exposing a path for metric improvement over time.

WAYS OF WORKING:

• Act as a key point of contact for the division for interfacing with global, national, IT, and other divisions on the topic of platforms and services.
• Collaborate with the Digital Learning team on digital product upskilling.

What We Are Looking For:

• 5+ years of experience in developing digital experiences, including leading an eCommerce website experience.
• Experience in managing and improving performance in SEO, site personalization, site search, dynamic creative, and digital product development.
• Expertise in agile software development lifecycle and proven experience in delivering against website performance metrics.
• A proven track record of converting data-driven analytics to gain consumer insights, optimize user experience, and drive conversion.
• Experience in influencing executive leadership, developing presentations, and building business cases.
• Experience coaching and mentoring others and collaborating globally across functions and geographies.
• Technical curiosity and rigor with a passion for learning and innovation.

YOU WILL NEED:

• Knowledge of the most current digital technologies, trends, and tools.
• Experience with Google 360 and BrightEdge or Conductor.
• Experience with Salesforce, Demandware, and Sitecore.
• Experience with Jira, Confluence - a plus.
• Ability to think strategically, drive results, and innovation in a highly matrixed environment.
• Strong leadership and interpersonal skills with the ability to effectively communicate complicated concepts and recommendations that influence diverse audiences.
• A highly motivated individual with an entrepreneurial spirit and the ability to work independently, while also able to build strong internal relationships and consensus on initiatives.

Our Team Attributes:

• Collaborative empowerment - we all win together as one digital team!
• Progressive mindset - we aim to break the auto-pilot through test, learn, and scale fast with a strong ROI focus.
• Optimistic self-starters - we have a positive mindset, are AGILE, and are not afraid to be scrappy! We are always up for a challenge.
• Left brain / right brain - we are passionate about data-driven decision-making alongside creativity and innovation.
• Diversity & inclusivity - we value a team made up of diverse backgrounds and experiences and thrive with an inclusive culture.

What’s In It for You:

• Salary Range: $98,400-$140,200
• Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
• Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
• Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
• Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
• Employee Resource Groups (Think Tanks and Innovation Squads)
• Access to Mental Health & Wellness Programs

Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

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[1] USApplicationAccommodation@support.lorealusa.com. If you need assistance to accommodate a disability, you may request an accommodation at any time.

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