Job Summary:

We are seeking a detail-oriented and strategic Market Analyst to collect and interpret market data to help our company make informed decisions. The ideal candidate will have a strong understanding of business and marketing trends, and the ability to turn complex data into actionable insights.

Key Responsibilities:

• Conduct market research to identify industry trends, customer behavior, and competitive landscape
• Analyze data from primary and secondary sources (surveys, reports, sales data, etc.)
• Monitor and forecast marketing and sales trends
• Prepare reports and presentations to communicate findings to stakeholders
• Evaluate the effectiveness of marketing campaigns and strategies
• Collaborate with cross-functional teams (marketing, sales, product, etc.)
• Use statistical tools and software (e.g., Excel, SPSS, Tableau, Power BI) to interpret data
• Make recommendations based on market insights to support business growth and strategic decisions

Requirements:

• Bachelor’s degree in Marketing, Business, Economics, Statistics, or related field
• 2+ years of experience in market research or data analysis (entry-level roles may require less)
• Proficiency in market research techniques and data analytics tools
• Strong analytical and critical thinking skills
• Excellent written and verbal communication skills
• Ability to work independently and manage multiple projects
• Familiarity with CRM and data visualization tools is a plus

Preferred Qualifications:

• Master’s degree or certification in Marketing Analytics, Data Science, or related field
• Experience in a specific industry (finance)