Job Title Manager, D2C Ecommerce - La Roche-Posay

Division: L’Oreal Dermatological Beauty

Location: New York City, NY

Reports To: Director, D2C Ecommerce

Who We Are:
For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

At L’Oréal Dermatological Beauty, our mission is to help everyone in their quest for healthy and beautiful skin. Our division is the world leader in dermo-cosmetics by adding health to beauty. Our brands portfolio includes CeraVe, La Roche-Posay, Vichy, SkinCeuticals and Skinbetter Science offering a range of skincare and haircare products to respond to all expectations linked to beauty and health of the skin.

At L’Oréal, our Digital team is an opportunity to be at the center of L'Oréal's digital transformation. We are determined to be pioneers in the new beauty tech world, and by incorporating digital into everything that we do, we are creating a better relationship with our consumers. When beauty and tech collide, the impossible can happen! Come join our dynamic team!

What You Will Learn:
The role of eCommerce Manager will be responsible for supporting the brand’s digital road map and optimizing the brand’s user experience strategy across our quick-growing eCommerce channel, inclusive of monthly and quarterly promotions, homepage refreshes, product launches, and SEO content updates to provide a best in class experience for our customers. The eCommerce Manager will support the brand’s Site Lead by determining any friction in the consumer experience using analytics and site conversion KPIs and will also help support the brand’s product detail pages and perform QA checks on promotions throughout the site.

Key Deliverables & Responsibilities:
SITE MERCHANDISING & UX

• Submit merchandising tickets for all site content updates, performing thorough UAT across devices to ensure an optimal experience
• Set up of all new product launches on site, including PDP, set up, inventory tracking and site content
• Set up of all merchandising and promotional programing including evergreen offers, major events and holiday programming
• Support the ongoing maintenance of the site, including PDP audits, sample programming, 3rd party vendor support, inventory management etc.
• Support the site lead and execute on all of the inputs and aspects of the User Experience strategy. This individual should be an outside the box, data focused forward thinker, constantly looking for new ways to support and improve the consumer’s journey
• Drive UX/UI excellence to increase conversion, synthesizing key learnings and insights from consumer site behavior to inform a feedback loop with Marketing, Education and DMI, and create an environment of learning and information generosity with sister L’Oreal USA brands
• Maintain the brand’s asset management process and execute the development of product detail pages for the brand’s .COM business
• Incorporate SEO enhancements (based off observed trends and data-driven insights) within our site’s framework to help drive and convert site traffic into sales
• Support the brand’s website platform management, partnering with the Digital Solutions team to ensure site is maintained and ensure that best practices observed for other brands within the L’Oreal portfolio are implemented
• Work with cross-functional team members including Digital, US Marketing and Global DMI to support new site features, product launches and tentpole moments on an ongoing basis
• Analyze KPIs/customer journeys to monitor and maximize effectiveness/ROI of both existing capabilities and new initiatives

CONTENT STRATEGY

• Develop and manage content and digital merchandising calendars, ensuring content delivery and launch deadlines are met.
• Brief design teams (internal and external) on site content needs to support product launches, marketing campaigns, generosity and .com services, including virtual consultation, live chat, routine finder, professional livestreams and auto-replenishment.
• Oversee digital asset management process and the development of product detail pages for the brand’s .COM business.
• Identify content needs and opportunities using consumer testing, predictive and generative AI tools and other resources.

VENDOR MANAGEMENT

• Assist in managing 3rd party vendor relationships and optimization roadmap to improve overall site experience
• Attend monthly vendor reviews to track performance and implement best-in-class practices
• Attend monthly business reviews with LeCare to facilitate consumer feedback to the proper channels (i.e. marketing, digital solutions, digital, operations, etc.) and implement feedback for an optimized consumer experience

Job Requirements:

• 4-5+ years of experience in digital/marketing role
• Bachelor’s degree required
• Experience using SNOW or other project management tools (ie. JIRA)
• Creative problem solver with the ability to prioritize initiatives and anticipate business needs
• Strong product management skills; ability to solve problems and overcome obstacles to build product and deliver results in incremental and iterative way
• Ability to build effective partnerships and interact successfully with diverse individuals at all levels
• Sharp analytical and problem-solving skills, with the ability to interpret complex data into actionable insights and optimizations
• Prior experience with Google Analytics and SFCC platform preferred
• Demonstrated ability to think strategically, innovatively, and creatively using sound business judgment and quantitative skills
• Proven ability to influence others
• Ability to effectively present to and persuade an individual or group or people
• Self-motivated, results and solution oriented, strategic thinker
• Strong time management and prioritization skills

Please note: This job description does not list all duties of the job. Employees may be asked by management to perform other duties. The employer has the right to revise this job description at any time.

As an integral part of our culture at L’Oréal, wellness is at our core. We not only offer a generous Benefits Package (Medical, Dental, Vision, 401K), we also offer flexible time off, work from home days, and a pension plan! Additionally, you will have access to company perks such as Makeup, Skincare, and Fragrance! Employees receive a stipend for L'Oréal products as well as VIP Access to L’Oréal’s Internal Shop for Discounted Products, and other perks such as Monthly Mobile Allowance, discounted gym memberships, and ERGs.

Additional Benefits Information As Follows:
Salary Range: $98,000-$140,000 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)

• Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
• Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
• Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
• Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
• Employee Resource Groups (Think Tanks and Innovation Squads)
• Access to Mental Health & Wellness Programs

Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

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