Position: Brand Manager - StormFiber

Company: Cyber Internet Services (Pvt.) Limited (Cybernet)

Location: Karachi (Onsite)

Employment Type: Full-time | Onsite | Permanent

Department: Marketing & Brand Management

Division: StormFiber

Position Overview:

We are seeking a dynamic and results-driven Brand Manager to contribute to the strategic development and execution of Cybernet's StormFiber brand portfolio. This role's primary focus is on executing brand strategy, campaign management, and creative ideation with the goal of building long-term brand equity, trust, and recognition for StormFiber. The ideal candidate will possess a strong blend of creative vision, analytical prowess, and strong collaboration skills to support brand growth, enhance market positioning, and achieve business objectives. This role requires a proven ability to translate market insights into compelling brand strategies and effectively manage integrated marketing campaigns from concept to execution. You’ll manage both day-to-day branding operations and contribute to long-term brand evolution while collaborating extensively across Sales, Product, and Regional Teams. The Brand Manager will report to the Head of Marketing or a Senior Brand Manager.

Key Responsibilities and Duties:

Brand Management & Strategy

• Support the development and implementation of comprehensive brand strategies aligned with business objectives to enhance brand awareness and market share for StormFiber.
• Contribute to defining brand positioning, messaging, and visual identity to ensure consistency across all touchpoints.
• Conduct continuous market research, competitive analysis, and consumer insights studies to identify new opportunities and inform brand strategy.

Creative Direction & Content Oversight

• Assist in driving creative direction and overseeing content development for all brand communications, ensuring alignment with brand guidelines and campaign objectives.
• Collaborate with internal creative teams and external agencies to develop compelling campaign assets and content.

Marketing Campaign Management

• Plan, execute, and optimize integrated marketing campaigns (digital, traditional, OOH, PR, events) for new product launches and existing brand initiatives.
• Monitor campaign performance and optimize strategies based on data insights.

Sponsorship & Brand Partnerships

• Identify, evaluate, and support the management of strategic sponsorship opportunities and brand partnerships that enhance StormFiber's image and reach.

CSR & Brand Image

• Assist in developing and overseeing Corporate Social Responsibility (CSR) initiatives that align with and enhance StormFiber's brand image and values.

PR Management

• Support Public Relations (PR) activities, including media relations and press releases, to ensure positive brand exposure and reputation management.

Market Research & Analysis

• Conduct market segmentation and targeting efforts to identify key consumer groups and their needs.
• Analyze market trends, consumer behavior, and sales data to inform strategic brand decisions.
• Provide regular reports on market performance, brand health metrics, and competitive landscape to senior management.

Budget Management & Financial Performance

• Assist in developing and managing the annual brand marketing budget, ensuring optimal allocation of resources.
• Monitor brand performance against key financial metrics (e.g., market share, revenue, profitability) and support initiatives to achieve targets.
• Conduct ROI analysis on marketing activities to justify spend and optimize future investments.

Cross-functional Collaboration

• Serve as a brand advocate, fostering strong relationships and alignment with Sales, Product Development, Customer Service, and other internal departments.
• Ensure brand guidelines are consistently applied across all organizational activities and external communications.
• Work closely with the Product team to ensure product roadmaps align with brand vision and market demands.
• Collaborate cross-functionally with operations, sales, and regional teams to achieve business goals.

Team Leadership & Mentorship

• (If applicable for team size/structure) Support and mentor Brand Executives or junior team members.
• Contribute to a culture of creativity, accountability, and continuous improvement within the brand team.

Performance Monitoring & Reporting

• Establish and track key performance indicators (KPIs) for brand health, campaign effectiveness, and market presence.
• Prepare and present detailed brand performance reports and strategic recommendations to senior leadership.

Required Qualifications & Experience:

Education:

• Bachelor's degree in Marketing, Business Administration, or a related field from an HEC-recognized university. A Master's degree (MBA, MS Marketing) is preferred.

Professional Experience (4-5 years):

• Minimum of 4 years of progressive experience in brand management, product marketing, or strategic marketing roles, preferably within the telecom, IT services, or FMCG sectors.
• Proven track record of contributing to and executing successful brand strategies and integrated marketing campaigns.
• Demonstrated experience in market research, consumer insights, and competitive analysis.
• Experience in managing marketing budgets and assessing campaign ROI.
• Strong understanding of consumer behavior and market dynamics across different regions in Pakistan.

Technical Skills:

• Proficiency in marketing analytics platforms (e.g., Google Analytics, social media analytics tools).
• Familiarity with CRM systems (e.g., Salesforce Marketing Cloud).
• Strong competency in Microsoft Office Suite: Excel (advanced data analysis), Word, and PowerPoint (compelling presentations).
• Understanding of digital marketing channels (SEO, SEM, social media, content marketing).

Certifications (Preferred):

• Professional certification in Marketing (e.g., CIM, HubSpot, Google Ads) is an advantage.
• PMP or other project management certification is a plus.

Core Competencies & Attributes:

• Strategic & Visionary Thinking: Ability to contribute to a clear brand vision, translating it into actionable strategies.
• Creative & Innovative: Drives innovative marketing solutions and campaigns that capture market attention and resonate with target audiences.
• Exceptional Communication: Excellent written, verbal, and presentation skills in English and Urdu, capable of influencing stakeholders at all levels. Ability to work effectively with diverse teams and stakeholders.
• Analytical & Data-Driven: Strong ability to interpret market data, derive actionable insights, and make informed decisions. Strong analytical skills to assess marketing effectiveness and ROI.
• Collaboration & Teamwork: Proven ability to work effectively within teams and contribute to collaborative initiatives. (Removed explicit "Leadership" from main competency title, but retained within body as "support and mentor").
• Consumer-Centric: Deep understanding of consumer behavior and market dynamics.
• Results-Oriented: Focused on achieving measurable brand and business outcomes.

Working Conditions:

• Office-based role (primarily at corporate headquarters) with occasional travel for market visits, events, or agency meetings.
• Normal working hours are Monday–Friday, 9:00 AM to 6:00 PM; flexibility may be required during peak campaign periods or urgent deadlines.
• Moderate travel (up to 20%) to regional markets or events.

Why Join Cybernet?

At Cybernet, we foster a culture of innovation, collaboration, and professional growth. As part of our team, you will enjoy:

• Competitive compensation aligned with industry standards.
• Comprehensive medical coverage for employees and their families.
• Festival bonuses to celebrate special occasions.
• An inclusive and collaborative work environment where ideas and innovation thrive.
• Professional development opportunities to enhance your career growth.

How to Apply:

Take the next step in your career journey with Cybernet. Send your resume to careers@cyber.net.pk with "Brand Manager - StormFiber - Karachi" in the subject line.

Job Type: Full-time

Work Location: In person