Communications and Social Media Executive

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ROLE AND AREA OF RESPONSIBILITIES

PR & Influencers

• Foster strong and credible relationships with influencers and media teams to enhance brand awareness and support.
• Lead the brand’s Influencer Marketing Strategy, defining event strategies, secured media opportunities, and paid partnerships while managing budgets and campaign performance.
• Conceptualize, plan, and execute brand events.
• Build and expand a diverse digital media network to drive the brand strategy and maximize brand exposure.
• Handle media inquiries, including promo and product briefs.
• Ensure timely and strategic product seeding to designated influencers and media partners in alignment with the marketing schedule.
• Oversee the PR strategy for each campaign in accordance with the marketing calendar.
• Manage the Influencer Agency responsible for identifying and securing influencers.
• Supervise the Creative Agency to ensure content creation aligns with business objectives.
• Monitor and report on the success of influencer and PR campaigns, tracking key performance indicators.
• Strengthen the local content creation strategy by adapting influencer-generated content for use on Clarins’ owned platforms.

Social Media

• Oversee the management of Clarins’ owned social media platforms, including Instagram, Facebook, YouTube, and TikTok.
• Develop and execute a locally relevant content, ensuring consistent brand messaging and positioning across all owned channels.
• Devlope and Implement a yearly dedcared and clear plaining approach for each platform, aligning with business objectives and brand positioning goals.

• Manage Social Media and Creative Agencies to ensure business and creative goals are met.
• Plan and oversee social media content, following global guidelines, and ensure all posts on owned platforms are well-executed.
• Work with internal teams (e-commerce, Retail, and sales) to grow the Clarins brand and create content based on marketing plans, digital campaigns, and Retail sales promotions.
• Increase engagemnt / followers across all platformes.

Brand Media

• Develop and implement the paid media plan aligning wth brand stratgey and strengthen the brand’s market position.
• Plan and execute s.media marketing campaigns across various channels, ensuring all content aligns with the brand’s identity.
• Brainstorm innovative ideas to enhance brand awareness and growth.
• Create and adapt global brand content to ensure relevance for the local market.
• Oversee the Creative Agency in developing all creative assets.
• Collbrate with the Digital Agency to ensure the effective execution of paid digital media plans.
• Stay updated on digital marketing and social media trends, with a strong focus on consumer experience.
• Monitor, analyze, and report on key performance metrics for brand media activities, evaluating success against set goals.

Budget

• Manage the Domestic Media and PR budgets, including strategic execution, billing, and expense approvals.
• Oversee the free goods budget, ensuring product orders align with P&L guidelines.
• Monitor the PR Seeding allocated budget.

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CANDIDATE PROFILE

Candidate Profile

Experience & Skills

• 3+ years’ experience in social media and brand media
• 2+ years’ PR experience, ideally in beauty, lifestyle, or fashion
• Proven experience managing multiple agencies and integrated campaigns
• Strong communication (written and verbal), content writing, and presentation skills
• Creative thinker with excellent attention to detail
• Strong organizational and time-management skills
• Ability to multitask under pressure and meet deadlines
• Advanced knowledge of social media platforms, paid media, and influencer marketing
• Event planning experience
• Well-connected with media and industry contacts in the region
• Effective and exceptional time management and organizational skills.

Technical Proficiency

• MS Office Suite, Adobe Photoshop, PowerPoint
• Advantageous: background in digital PR, marketing, or eventing

Personal Attributes

• Dynamic, proactive, self-motivated
• Strong interpersonal skills and team player
• Flexible with travel.
• High multi-tasking and interpersonal skills.
• Proven aptitude to solve problems, handle crises and make quick decisions