A leading organisation based in Abu Dhabi is seeking to expand its team with an experienced Digital Marketing & Analytics Specialist. The ideal candidate will have a background in Financial Services or the Fintech sector.

The Digital Marketing & Analytics Specialist at Liquidity is a key role for a data-driven professional with expertise in digital marketing and analytics. Based in Abu Dhabi, you'll optimize campaigns, manage our digital presence, and provide insights to shape our strategy.

Responsibilities:

• Develop and implement digital marketing strategies across social media, email, and paid ads.
• Manage and optimize campaigns to drive brand awareness, lead generation, and engagement.
• Analyze data to measure campaign performance and ROI, and provide regular reports.
• Oversee social media strategy, ensuring brand consistency and engagement.
• Collaborate with agencies and content creators to ensure campaign alignment and content optimization.
• Implement A/B testing and optimization techniques to improve performance.
• Stay updated on digital trends, recommending new strategies as needed.

Requirements:

• 5+ years of experience in digital marketing with a focus on analytics.
• Proven success in managing digital campaigns across multiple channels.
• Strong analytical skills with experience in marketing analytics, CRM, and data platforms.
• Proficient in social media platforms and paid advertising (e.g., LinkedIn, X, Instagram, Google Ads).
• Skilled in email marketing campaign management and optimization.
• Familiar with SEO best practices and tools.
• Strong data visualization and presentation skills.
• Excellent communication skills with the ability to translate data insights into actionable recommendations.
• Bachelor’s degree in Marketing, Business, or related field (advanced degree a plus).
• Experience in financial services or fintech is a plus.
• Experience with CRM systems and lead nurturing strategies is a plus.
• Google Analytics, Google Ads, or similar certifications are a plus.