A Digital Marketing Executive is responsible for developing, implementing, and managing marketing campaigns that promote a company's brand, products, or services. This role requires a blend of creativity and analytical skills to drive online traffic, generate leads, and increase sales through various digital marketing channels.

Key Responsibilities:

• Campaign Development and Management:
• Plan and execute digital marketing campaigns across various channels such as SEO/SEM, email, social media, and display advertising.
• Create and optimize content for the website and social networking accounts including Facebook, Twitter, LinkedIn, Instagram, and others.
• SEO and SEM:
• Conduct keyword research and web statistics reporting.
• Improve the company's organic search rankings and manage pay-per-click (PPC) campaigns.
• Content Creation and Management:
• Develop engaging and creative content for various digital platforms.
• Manage the company's website content and ensure it is up to date and optimized for search engines.
• Social Media Management:
• Manage social media channels, including content creation, scheduling posts, and engaging with the audience.
• Analyze and report on social media performance and suggest improvements.
• Email Marketing:
• Develop and execute email marketing campaigns to nurture leads and engage existing customers.
• Create compelling email content and manage the email database for targeted campaigns.
• Analytics and Reporting:
• Monitor and analyze website traffic and online campaign performance using tools such as Google Analytics.
• Prepare detailed reports on campaign performance and ROI, and provide insights for improvement.
• Collaboration and Coordination:
• Work with internal teams to brainstorm new and innovative growth strategies.
• Coordinate with designers and developers to create digital content and ensure a seamless user experience.
• Market Research and Trends:
• Stay up to date with the latest digital marketing trends and best practices.
• Conduct market research and competitor analysis to identify opportunities for growth.

Qualifications:

• Education: Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Experience: 2-3 years of experience in digital marketing or a related role.
• Skills:
• Proficiency in digital marketing tools and platforms such as Google Analytics, Google Ads, Facebook Ads Manager, and email marketing software.
• Strong understanding of SEO and SEM techniques.
• Excellent written and verbal communication skills.
• Creativity and problem-solving abilities.
• Analytical mindset with the ability to interpret data and draw actionable insights.
• Knowledge of HTML, CSS, and content management systems (CMS) is a plus.

Job Type: Full-time

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