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Job Title: eCommerce Strategist &ndash; Walmart.com (Alliance Home Entertainment) Location: Bentonville, AR or Remote (Flexible remote/hybrid work environment) Employment Type: Full-Time Reports To: SVP SalesAbout UsAlliance Home Entertainment is a leading licensing and distribution partner for post-theatrical film and television content across North America. We work with top-tier and independent studios to bring blockbuster films, award-winning series, and iconic catalog titles to retail, with a growing focus on premium and collectible formats like 4K Ultra HD, deluxe packaging, and exclusive editions.We are seeking a data-driven eCommerce Strategist to support Alliance Home Entertainment&rsquo;s digital growth and content performance on Walmart.com. This role will directly contribute to optimizing Alliance&rsquo;s presence, product performance, and customer experience on one of our largest eCommerce platforms.Job SummaryThe eCommerce Strategist &ndash; Walmart.com will manage and optimize Alliance Home Entertainment&rsquo;s product content and digital strategy specifically for the Walmart.com platform. This role focuses on improving site performance, driving traffic, increasing product page engagement, and maximizing cart conversions for Alliance&rsquo;s entertainment and collectible products.The right candidate will bring eCommerce content and SEO expertise, strong analytical skills, and experience working with Walmart.com or similar online retailers. This is a highly collaborative, performance-driven role within Alliance Home Entertainment. Note: This is not a social media, creative content, or copywriting role.Key Responsibilities<ul><li>Content Performance Management: Optimize Alliance Home Entertainment&rsquo;s product listings, landing pages, and promotional content on Walmart.com to improve visibility, engagement, and cart conversion.</li><li>SEO and Site Optimization: Develop SEO strategies including keyword optimization, metadata structure, and internal linking to enhance organic traffic and search performance.</li><li>Walmart.com Content Support: Ensure product content meets Walmart.com standards, enhances discoverability, and delivers an excellent customer experience.</li><li>Performance Analytics: Monitor traffic, page views, dwell time, cart conversion rates, and other KPIs using tools like Google Analytics and Walmart reporting platforms; provide actionable recommendations for continuous improvement.</li><li>A/B Testing Strategy: Recommend A/B tests to improve product page elements, calls to action, and conversion pathways.</li><li>Competitive Analysis: Track competitor activity across Walmart.com, Amazon, and Temu using tools like Similarweb and SEMrush; provide insights to ensure Alliance&rsquo;s product content remains competitive.</li><li>Email Campaign Advisory: Support Alliance&rsquo;s eCommerce team in developing email strategies to drive Walmart.com traffic and conversions; advise on subject lines, segmentation, and personalization.</li><li>Trend Monitoring: Stay current on eCommerce and digital retail trends in the entertainment and collectible categories to inform strategy and recommend growth opportunities.</li></ul>QualificationsRequired:<ul><li>3+ years in eCommerce content strategy, web content management, or digital optimization.</li><li>Hands-on or advisory experience with Walmart.com, Amazon, or similar online retail platforms.</li><li>Strong SEO and content performance expertise.</li><li>Experience using Google Analytics, Similarweb, SEMrush, or comparable tools to track and improve eCommerce KPIs.</li><li>Demonstrated ability to improve traffic, engagement, and cart conversion on eCommerce platforms.</li><li>Strong analytical and reporting skills.</li></ul>Preferred:<ul><li>Familiarity with the entertainment or collectibles industry.</li><li>Background in email campaign optimization and A/B testing.</li><li>Experience working within multi-channel eCommerce strategies.</li></ul>Important NoticeThis role is part of Alliance Home Entertainment&rsquo;s team and focuses on supporting our Walmart.com business. This position does not involve social media management, creative asset development, or copywriting. It is a data-driven eCommerce strategy and performance role.Job Type: Full-timeBenefits:<ul><li>401(k) matching</li><li>Dental insurance</li><li>Employee assistance program</li><li>Employee discount</li><li>Health insurance</li><li>Life insurance</li><li>Paid time off</li><li>Tuition reimbursement</li><li>Vision insurance</li></ul>Schedule:<ul><li>Monday to Friday</li></ul>Work Location: Hybrid remote in Bentonville, AR 72712 <div id='job-id'>Job Id: IW9CtSdZQB6xOhqTucvDIkBNOQCdwNBRz3a1BzZETV4wk4/S+O516nWKEGWXCqUibscy+n3Vsn01JbZSYS0XFbRf7bwnatSIoMe2L9dydLVZQWdKfPNrm35x6EiDTF4N3gEeext84u7FdAWtd4eyjUXdqQyjpHz2N5J789xilxAwKQ==</div>

eCommerce Strategist – Walmart.com (Alliance Home Entertainment)

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