Market analysis - Study market trends, competitors and target customer groups in order to formulate effective market entry strategies.
2. Strategy Formulation - Based on market analysis, formulate product positioning, pricing strategies, sales channels and promotion plans.
3. Cross-departmental collaboration - Work closely with product development, sales, marketing and customer support teams to ensure the smooth implementation of market entry strategies.
4. Budget Management - Manage the budget for GTM activities to ensure that resources are utilized most effectively.
5. Execution Monitoring - Monitor the implementation of market entry activities to ensure they proceed as planned and make adjustments when necessary.
6. Sales Support - Provide the sales team with the tools, materials and information they need to help them successfully sell products or services.
7. Performance Analysis - Analyze the effectiveness of GTM activities, including sales data, market feedback, and ROI (Return on Investment), and optimize strategies accordingly.
8. Training and Guidance - Provide training on product knowledge and market entry strategies for the sales and marketing teams.
Position Requirements: 1. Possess a bachelor's or master's degree in marketing, business management or a related field.
2. Have more than 10 years of working experience in related fields, especially in market analysis, product promotion or sales strategies.
3. Strong communication and presentation skills, capable of clearly conveying complex concepts to different audiences.
4. Be capable of analyzing market data and sales trends to guide decision-making.
5. Be capable of effectively collaborating in cross-functional teams to drive projects forward.
6. Excellent project management skills, capable of prioritizing and maintaining organization in a multi-tasking environment.
7. Be capable of creatively solving problems and coming up with novel ideas in market entry strategies
8. Be proficient in using market analysis tools and software, such as CRM systems, data analysis software, etc.
9. Be capable of adapting to the rapidly changing market environment and quickly learning new products and technologies.
10. English can be used as a working language.