Head of Loyalty & Gamification – Rafeeq | Doha, Qatar

Competitive salary | Relocation support available | Open to candidates from all backgrounds with proven experience

We are proud to partner with Rafeeq , Qatar’s first all-in-one lifestyle and delivery super app, as they scale into one of the most exciting growth stories in the Gulf. Since its launch in 2018, Rafeeq has rapidly evolved into a trusted platform that connects users to everything from food and groceries to hotels, pharmacies, flowers, and even exclusive boutique products via its influencer-led Rafeeq Stars offering. Proudly 100% Qatari-owned, the platform has an ambitious vision to become the region’s dominant super app – merging convenience, technology, and lifestyle into a single seamless experience for millions of users.

With a unique value proposition built on accessibility, innovation, and service to even the most remote parts of the country, Rafeeq is now scaling across the GCC – and you can be part of that journey.

As Head of Loyalty & Gamification , you’ll lead the development and execution of an integrated loyalty, rewards, and gamification strategy to elevate user retention, repeat purchase rates, and long-term value across all Rafeeq verticals.

Key Responsibilities

• Own the loyalty and gamification roadmap, covering categories like food, grocery, pharmacy, and lifestyle services.
• Build and optimise a scalable tiered loyalty program combining points, cashback, free delivery, and exclusive member benefits.
• Design and grow Rafeeq’s premium subscription offering (e.g., Rafeeq+ or Pro), including pricing models, feature bundles, and value propositions that drive renewals.
• Develop in-app gamification features (e.g., spin wheels, streak rewards, milestones, referral ladders) that engage users across journeys from ordering to referrals.
• Collaborate with data, product, and marketing teams to deliver hyper-personalised campaigns based on RFM segments and user behaviour.
• Track and continuously improve KPIs such as retention uplift, LTV/CAC ratios, redemption rates, ARPU, and churn reduction.
• Lead the tech integration of loyalty infrastructure into the platform’s wallet, rewards engine, and UX.
• Drive co-branded loyalty partnerships with banks, telcos, and merchants to fund or amplify the programme.
• Use customer feedback loops, surveys, and community engagement (e.g., referral leagues, user-generated challenges) to refine the offering.

Ideal Candidate Profile

• Proven experience in loyalty marketing, CRM, or digital growth within consumer tech, mobile apps, ecommerce, or subscription-based platforms.
• Demonstrated success scaling or building tiered loyalty or gamification systems that drive tangible behavioural outcomes.
• Familiarity with personalisation strategies and collaborating with data science teams to optimise engagement.
• Creative thinker with an instinct for behavioural psychology, incentive design, and digital user journeys.
• Bonus if experienced in gaming, gambling, or products with high-frequency micro-interactions.
• Comfortable in a fast-paced, entrepreneurial environment; hands-on and strategic.

📍 The role is based full-time in Doha. Candidates not already located in Qatar will be expected to relocate.

🚀 We are moving quickly and welcome candidates from all backgrounds who meet the experience requirements.