Job Title: Marketing Manager

Location: Abu Dhabi

Job Type: Full-time

Job Overview:

We are looking for a dynamic and experienced Marketing Manager to join our team. This role involves developing and executing marketing strategies, managing a team, and ensuring brand consistency across all channels. The ideal candidate will have a strong background in digital and offline marketing, along with a proven ability to drive lead generation and analyze performance metrics.

Key Responsibilities:

• Develop Marketing Strategies: Create comprehensive marketing plans with clear objectives, KPIs, and budgets. Regularly adapt strategies based on market trends and business performance.
• Lead Generation & Campaign Execution: Drive both inbound and outbound marketing tactics, such as paid search, content marketing, and email campaigns to build a strong sales pipeline.
• Brand Management & Market Research: Maintain and enhance the brand’s presence across both digital and offline channels. Conduct market research and competitor analysis to refine strategies.
• Collaboration: Work closely with the sales, product development, and creative teams to ensure marketing efforts align with business goals.
• Analytics & Reporting: Develop and track performance metrics for marketing campaigns and provide actionable insights to senior leadership. Optimize campaigns to improve ROI and lead conversion.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field. A Master's degree or MBA is a plus.
• 5+ years of experience in marketing, including both digital and traditional marketing channels.
• Proven leadership experience, with a track record of managing cross-functional teams.
• Proficiency in digital marketing platforms, marketing automation tools (e.g., HubSpot, Marketo), and CRM systems (e.g., Salesforce).
• Strong analytical skills and the ability to interpret data to make informed decisions.

Desired Skills:

• Experience in B2B/B2C marketing, particularly in real estate (if applicable).
• Arabic speaker not a must
• Expertise in SEO, PPC, social media advertising, and email marketing.
• Experience with content marketing, influencer partnerships, and brand positioning.

Job Type: Full-time

Ability to commute/relocate:

• Abu Dhabi: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

• What is your experience with SEO, PPC, and social media advertising? How do you measure the effectiveness of these strategies?
• Can you describe your approach to developing a marketing strategy? How do you ensure it aligns with overall business goals?
• How comfortable are you with digital marketing tools and platforms (e.g., HubSpot, Marketo, Google Analytics, SEMrush)? Can you share examples of how you’ve utilized them to optimize campaigns?