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XA Group
Marketing Manager
Location:
Dubai, United Arab Emirates
Department: Marketing
Job Description
Job Summary:
We are seeking a highly strategic and creative Marketing Manager to lead our marketing efforts. The ideal candidate will have a deep understanding of the insurance technology and fintech sectors within the industry, with a proven track record in digital marketing. You will be responsible for developing and executing a comprehensive marketing strategy that enhances our brand visibility, engages our target audience, and drives growth.
Key Responsibilities:
- Develop and implement a comprehensive marketing strategy that aligns with the company’s objectives and market opportunities.
- Conduct market research and analysis to identify trends, customer needs, and competitive positioning.
- Manage and optimize digital marketing campaigns across various channels, including SEO/SEM, email marketing, social media, and display advertising.
- Lead content strategy and oversee the creation of engaging content that communicates our value proposition effectively to our target audience.
- Collaborate with the product development team to ensure marketing strategies are fully integrated with product offerings and customer experience.
- Design and execute targeted marketing campaigns to generate leads and drive customer acquisition.
- Measure and report on the performance of marketing campaigns, gaining insights to refine marketing strategies.
- Manage the marketing budget efficiently, allocating resources to maximize ROI.
- Lead, motivate, and develop the marketing team, fostering a culture of creativity, collaboration, and continuous improvement.
- Stay abreast of the latest trends in digital marketing, insurance technology, and fintech sectors to keep our marketing strategies innovative and effective.
Qualifications:
- Bachelor’s degree in marketing, Business Administration, or related field. A Master’s degree is a plus.
- Minimum of 5-7 years of experience in marketing, with at least 2 years in a managerial role.
- Strong background in digital marketing, insurance technology, and fintech sectors.
- Proven experience in developing and executing successful marketing strategies.
- Excellent analytical skills to measure and optimize marketing performance.
This job has been sourced from an external job board.
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XA Group
Marketing Manager