XA Group

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<b>Job Summary:</b>
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<div> We are seeking a highly strategic and creative Marketing Manager to lead our marketing efforts. The ideal candidate will have a deep understanding of the insurance technology and fintech sectors within the industry, with a proven track record in digital marketing. You will be responsible for developing and executing a comprehensive marketing strategy that enhances our brand visibility, engages our target audience, and drives growth. </div>
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<h3 class="jobSectionHeader"><b>Key Responsibilities:</b></h3>
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<li>Develop and implement a comprehensive marketing strategy that aligns with the company’s objectives and market opportunities.</li>
<li>Conduct market research and analysis to identify trends, customer needs, and competitive positioning.</li>
<li>Manage and optimize digital marketing campaigns across various channels, including SEO/SEM, email marketing, social media, and display advertising.</li>
<li>Lead content strategy and oversee the creation of engaging content that communicates our value proposition effectively to our target audience.</li>
<li>Collaborate with the product development team to ensure marketing strategies are fully integrated with product offerings and customer experience.</li>
<li>Design and execute targeted marketing campaigns to generate leads and drive customer acquisition.</li>
<li>Measure and report on the performance of marketing campaigns, gaining insights to refine marketing strategies.</li>
<li>Manage the marketing budget efficiently, allocating resources to maximize ROI.</li>
<li>Lead, motivate, and develop the marketing team, fostering a culture of creativity, collaboration, and continuous improvement.</li>
<li>Stay abreast of the latest trends in digital marketing, insurance technology, and fintech sectors to keep our marketing strategies innovative and effective.</li>
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<h3 class="jobSectionHeader"><b>Qualifications:</b></h3>
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<li>Bachelor’s degree in marketing, Business Administration, or related field. A Master’s degree is a plus.</li>
<li>Minimum of 5-7 years of experience in marketing, with at least 2 years in a managerial role.</li>
<li>Strong background in digital marketing, insurance technology, and fintech sectors.</li>
<li>Proven experience in developing and executing successful marketing strategies.</li>
<li>Excellent analytical skills to measure and optimize marketing performance.</li>
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</div><br/>This job has been sourced from an external job board. <br/>More jobs on https://www.qureos.com/

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