✅ Role Purpose:
This role is responsible for managing both internal marketing efforts and the marketing & PR needs of external clients, particularly within the hospitality industry. The position covers digital marketing, social media, email marketing, website management, and public relations, with a focus on building brand visibility, generating leads, and enhancing customer engagement for both the company and its clients.

✅ Scope of Work:

Internal Marketing Responsibilities:

• Manage and grow the company’s brand presence across social media platforms (e.g., LinkedIn, Instagram).
• Develop and implement digital campaigns aimed at lead generation.
• Plan and execute email marketing campaigns to engage potential clients and partners.
• Oversee website content and performance, working with SEO consultants and coordinating with third-party developers as needed.
• Support PR initiatives including media placements, interviews, and thought leadership features.
• Provide or coordinate content creation (graphics, copywriting, etc.) as required.

Client-Focused Responsibilities:

Pre-Opening Campaigns (Project-Based):

• Strategize and execute launch campaigns including social media content, influencer collaborations, and PR outreach.
• Develop engaging content such as teasers, countdowns, and behind-the-scenes features to build anticipation.
• Coordinate content creation, photography, videography, and press releases.
• Launch and manage digital assets such as social media pages, websites, and domain names.

Post-Opening Monthly Marketing & PR Retainers:

• Manage ongoing digital marketing efforts including content creation, ad campaigns, and social media engagement.
• Oversee email marketing strategies, grow customer databases, and implement retention initiatives.
• Lead PR and influencer collaborations to secure consistent media coverage.
• Ensure the delivery of high-quality creative content.
• Assist with website updates including content uploads, promotional materials, and landing pages.
• Coordinate with developers for technical maintenance and design enhancements.
• Implement SEO best practices across all digital platforms.

Job Type: Full-time

Pay: AED3,000.00 - AED5,000.00 per month

Language:

• Arabic (Required)