Location: Abu Dhabi, UAE

Job Type: Full-Time

Department: Marketing

About PSI Abu Dhabi:

PSI Abu Dhabi is a leading organization known for delivering innovative and impactful marketing solutions across various industries. We are committed to driving business growth through strategic and results-driven marketing campaigns. We are looking for a talented and motivated Marketing Campaigns Specialist to join our dynamic team in Abu Dhabi. In this role, you will have the opportunity to execute high-impact digital marketing campaigns that drive engagement and business results.

Job Overview:

The Marketing Campaigns Specialist will be responsible for planning, executing, and analyzing effective marketing campaigns across a variety of digital channels. The ideal candidate will have a strong background in digital marketing strategies, with the ability to collaborate with sales and creative teams to deliver successful campaigns that meet business objectives.

Key Responsibilities:

• Plan, execute, and optimize multi-channel marketing campaigns, including digital ads, email marketing, social media, and other digital platforms.
• Develop targeted campaigns aimed at driving leads, increasing conversions, and supporting business growth.
• Collaborate closely with sales and creative teams to ensure consistent messaging and effective execution of campaigns.
• Monitor and analyze campaign performance using digital marketing analytics tools, providing actionable insights to improve strategies and maximize ROI.
• Stay current with the latest trends, tools, and best practices in digital marketing to ensure campaigns remain innovative and competitive.
• Prepare detailed performance reports for key stakeholders, highlighting campaign results, trends, and opportunities for future improvement.
• Ensure all campaigns align with PSI Abu Dhabi's overall business objectives and brand guidelines.

Required Skills & Qualifications:

• Proven experience in executing and managing digital marketing campaigns.
• Strong knowledge of digital marketing platforms and tools (Google Ads, Facebook Ads, SEO, email marketing, etc.).
• Proficiency in using analytics tools (Google Analytics, CRM systems, etc.) to track and optimize campaigns.
• Ability to collaborate effectively with cross-functional teams, including sales, creative, and design teams.
• Excellent organizational skills with the ability to manage multiple projects and deadlines simultaneously.
• Strong communication skills, with the ability to present complex campaign data in a clear and actionable manner.

Preferred Qualifications:

• Experience in a marketing campaigns role, ideally within the UAE or Middle East region.
• Bachelor’s degree in Marketing, Communications, Business, or a related field.

Job Type: Full-time

Application Question(s):

• What is your expected salary?