Role Overview

Seeking a data-driven marketer to lead and optimize paid media campaigns focused on donor acquisition, retargeting, and sponsorship conversion.

Key Responsibilities

• Plan and execute paid campaigns (Meta, Google, YouTube)
• Segment audiences for precise targeting
• A/B test creatives, copy, and landing pages
• Run donor retargeting and CRM-integrated ad flows
• Track CPL, ROAS, CPS, retention, and funnel drop-offs
• Optimize seasonal and campaign-specific giving drives
• Collaborate with content team for creative alignment
• Benchmark campaign performance vs. peer NGOs
• Report actionable insights weekly/monthly

Skills & Experience

• 3+ years in performance marketing or paid media
• Strong in Meta Ads, Google Ads, GA4, and UTM tracking
• Experience with donor or cause marketing preferred
• Analytical mindset, performance-obsessed
• Able to manage budgets and optimize ROI across channels

Job Type: Full-time

Experience:

• Performance Marketing: 3 years (Required)

Language:

• English (Required)

Location:

• Lahore (Required)

Work Location: In person