Description

School Marketing Officer

Type: Permanent

Department: Non-Academic

Line Manager: Principal / Head of Compliance

Functional Reporting: Regional Marketing Manager

Location: Qatar

In coordination with stakeholders:

• School Leadership Team
• School Admissions Team
• Regional Marketing Team (ISP Middle East)
• Third Party Vendors

Reporting Line: School Principal (dotted line to Regional Marketing Manager)

Role context

Moved by curiosity and empowered by self-confidence, students from ISP Schools thrive throughout their lifetime.

International Schools Partnership (ISP) is a leading and growing group of 105 private international schools operating in more than 25 markets and educating over 92,500 students worldwide.

As Marketing & Communications Manager for the school, you will work in close partnership with the regional ISP Marketing Team, the school’s Principal and the school’s admissions team to drive demand for our school in a way that builds positive memorability as well as qualified leads. The post holder will grow the school’s outstanding reputation by positioning the school as parents’ first school of choice, ensuring community awareness within catchment areas.

The ideal candidate has experience in developing and executing marketing campaigns across both online and offline touchpoints in the private education sector, while managing expectations across a number of internal and external stakeholders. The candidate should be equally proficient with day-to-day marketing operations, creative content development (written and visual), and strive under tight deadlines to meet the company's changing needs.

Key Responsibilities

School-level marketing strategy & planning (in partnership with regional marketing team & school LT)

• Develop the annual marketing plan designed for enrolment growth and retention
• Ensure this plan is on track throughout the year and proactively communicate to key stakeholders when there are risks, providing ideas for mitigating those risks.
• Brand management (in partnership with regional marketing team & school LT)
• Ensure brand and key messages are consistently communicated across all marketing communications
• Act as brand guardian across the school to ensure teachers and staff also convey same messaging.

Content marketing (in partnership with Regional Marketing Team and Admissions team)

• Plan the overall content calendar for the school
• Look for stories happening within the school that demonstrate the key messaging and brand values; capture these moments through photography & videography to use in marketing content
• Develop marketing content, review it for accuracy, arrange signoff, get it published/promoted across the relevant touch points

School Website:

• Ensure all content on the website is up to date and current, and that all pages and features function properly
• Plan & execute new content for the website, taking into consideration the school’s marketing strategy and plan
• Take a proactive approach in identifying ways to improve the school website and landing pages, working with the regional marketing team for improvements

Social Media Marketing & Community Management:

• Proactively manage and lead the School’s presence on the main social media platforms
• Create engaging content (text, image and video) to be posted on Social Media platforms in order to promote school stories, promises and narratives
• Develop an optimal posting calendar, considering marketing strategy, web traffic and customer engagement metrics
• Continuously monitor comments and messages, promptly responding as per community management guidelines
• Report on performance with recommendations for improvement

Email/CRM (in partnership with Admissions & Regional Marketing Team)

• Plan, design, review and dispatch emails to prospective parents
• Review performance of emails to be sure they are well received & report to school LT
• Events: Promote & deliver events to recruit new parents or retain existing ones
• Internal comms & PR: Support on an as-need basis, in partnership with Regional Marketing Team and school LT.
• Offline marketing collateral planning: Environmental branding, OOH placements, giveaways, etc
• Word Of Mouth marketing:
• Gather positive stories & testimonials; Promoting the key stories
• Google reviews planning, execution, management of Negative/Positive comments

Other Responsibilities

Flexibility on duties performed in this role is required in order to play to the strengths of the post holder and the needs of the school.

Candidate Profile

• 3+ years experience in marketing or marketing communications
• Experience in schools is preferable
• Creative and self-motivated individual who likes to work under pressure
• Performance/impact orientated
• Strong ownership of work with a hunger to “get it done” and “get it done well”
• Strong stakeholder management skills, as you will be dealing with strong characters
• Excellent planning, project management & prioritization skills
• Strong content creation skills: Photography, capturing and editing videos, creating content via tools like Canva, writing punchy and grammatically correct captions, etc.
• Good knowledge of social media management
• Experience creating emails and using CRM tools
• Experience editing websites via CMS systems
• Excellent attention to detail, especially with regards to content proofing
• Team player with a collaborative approach

Working Days: Sunday- Thursday. May occasionally be required to attend or participate in events during the weekend and/or after working hours

ISP Commitment to Safeguarding Principles

ISP is committed to safeguarding and promoting the welfare of children and young people and expects all staff and volunteers to share this commitment.

All post holders are subject to appropriate vetting procedures, including an online due diligence search, references and satisfactory Criminal Background Checks or equivalent covering the previous 10 years’ employment history.

ISP Commitment to Diversity, Equity, Inclusion, and Belonging

ISP is committed to strengthening our inclusive culture by identifying, hiring, developing, and retaining high-performing teammates regardless of gender, age, disability status, neurodivergence, socio-economic background or other demographic characteristics. Candidates who share our vision and principles and are interested in contributing to the success of ISP through this role are strongly encouraged to apply.