
Must have experience in Adobe Campaign Classic Product Expert.
Serve as the primary expert for Adobe Campaign Classic, providing deep technical and product expertise.
Lead the implementation, configuration, and customization of Adobe Campaign Classic to meet business needs.
Optimize and maintain campaign workflows, automation, and data integration with interconnected MarTech platforms.
Ensure best practices in data security, performance optimization, and system scalability.
Collaborate with the QA Specialist to ensure proper testing, validation, and quality assurance.
Oversee platform upgrades, migrations, and versioning to minimize disruptions.
Act as a bridge between business and IT teams, translating business requirements into technical solutions.
Required Skills:
Adobe Campaign Classic Expertise:
Deep knowledge of Adobe Campaign Classic architecture, database structures, and campaign execution.
Experience with configuring, scripting, and troubleshooting in Adobe Campaign Classic (JavaScript, XML, SQL).
Expertise in campaign management, segmentation, personalization, and automation.
Integration experience with CRM, CDP, and other MarTech platforms (Salesforce, Microsoft Dynamics 365, Adobe Experience Cloud).
Understanding of delivery best practices, including email marketing strategies, SMS, and push notifications.
Technical and Analytical Skills:
Data modeling, segmentation, and ETL processes for marketing automation.
Strong SQL skills for querying, data extraction, and troubleshooting.
Proficiency in APIs, web services, and system integrations (REST, SOAP).
Familiarity with cloud-based deployment (AWS, Azure, Google Cloud).
Tools and Software:
Marketing Automation & MarTech: Adobe Campaign Classic (must have); Nice to have: Microsoft Dynamics 365 Outbound or Real Time Marketing, Salesforce Marketing Cloud, Marketo, Oracle Eloqua or similar.
Data & Integration: SQL, JSON, XML, REST/SOAP APIs, ETL tools.
Collaboration & Documentation (knowledge of minimum one of the tools): Azure, Microsoft Teams, Jira, Confluence, Slack.
Testing & QA Tools: Adobe Campaign testing frameworks; Nice to have: Postman, Selenium, etc.
Project & Process Management: Agile methodologies (Scrum, Kanban) for project execution.
Stakeholder management & alignment with business goals.
Technical documentation and knowledge sharing for team enablement.
Industry-Specific Knowledge:
Marketing Automation & Customer Engagement Best Practices.
Data Privacy & Compliance Regulations (CPR, GDPR, ISO security standards).
Customer Data Platforms (CDPs) & CRM integration strategies.
Trends in AI-driven marketing, personalization, and automation.
Job Type: Full-time
Education:
- Bachelor's (Required)
Work Location: In person
