Key Responsibilities:

Strategic Leadership & Growth

• Develop and execute a comprehensive social media strategy to enhance brand awareness and engagement
• Monitor industry trends, competitor activity, and audience behaviour to craft instant, impactful content strategies
• Oversee and optimize brand presence across Meta (Facebook & Instagram), TikTok, and YouTube with platform-specific approaches
• Manage social media teams by providing leadership, direction, and ensuring execution aligns with the brand's vision

Content & Community Management

• Lead the content planning and creation process, ensuring a mix of engaging, promotional, and community-driven content
• Oversee real-time engagement and community interaction, fostering a strong and loyal digital audience
• Implement an always-on approach for daily social media activity, ensuring timely responses and trend participation
• Ensure high-quality multimedia execution (videos, graphics, reels, and UGC integration) to enhance brand storytelling

Influencer & Partnership Management

• Identify, onboard, and manage influencer relationships to amplify brand visibility
• Develop and maintain strategic collaborations with athletes, sports influencers, and industry personalities
• Oversee influencer-led campaigns, ensuring measurable impact and ROI tracking

Performance & Data Analytics

• Utilize social media analytics tools to track key metrics and optimize content strategies
• Generate performance reports to evaluate campaign success and audience engagement
• Apply data-driven insights to adjust posting schedules, content formats, and engagement techniques
• Cross-Functional Collaboration

• Work closely with paid media, content, and design teams to ensure cohesive brand messaging
• Align with email marketing teams to integrate social strategies into broader digital campaigns
• Coordinate with website teams to maintain banners, tickers, and digital brand consistency

Requirements

• 3-5 years of proven experience in social media management, with a leadership role in a fast-paced digital environment
• BBA/MBA or equivalent degree in Marketing, Digital Media, or a related field
• Strong analytical skills to interpret data and make informed decisions
• Proficiency in social media management tools (Hootsuite, Sprout Social, Meta Business Suite, etc.)
• Excellent communication and presentation skills for internal and external stakeholder engagement
• Experience in influencer marketing, content strategy, and audience growth tactics

Job Type: Full-time

Work Location: In person