Job Purpose: The Social Media Specialist will implement the social media strategy of the Emirates Group to ensure that social media is leveraged as a recognised and valued component of the integrated marketing mix in support of Emirates Group brands and business objectives. Collaborate across departments to support and protect our brand by making sure that consistent messaging is maintained and coordinate all client interactions. Establish a social media community and develop sound relationships with all stakeholders in Corporate Communications, the business, suppliers and other identified target groups to proactively manage issues as they arise in collaboration with the Social Media Manager and Manager of Public Relations.

In this role you will:

• Execute the Emirates Group social media strategy, in conjunction and close collaboration with the Social Media Manager, Manager PR, the MCC and specialist Corporate Communications teams. This would also include the business, external agencies and vendors, to ensure the corporate Social Media strategy is being achieved and agreed initiatives are implemented appropriately.
• Manage, and implement the day-to-day social media initiatives, activities and operations in support of Emirates Group brands and agreed business objectives.
• Drive visibility for the company's major business initiatives and products.
• Develop the relevance, importance and role of social media in the overall integrated communications mix and communicate key themes and messages on social media channels that match the missions, programs, products, launches, campaigns, etc. of our group companies.
• Develop and manage an Emirates Group social media presence on sites like Instagram, TikTok, Facebook, YouTube, LinkedIn, X (formerly Twitter), etc. as well as popular industry-relevant sites intended to manage advocacy and increase brand awareness.
• Identify and communicate social media content opportunities. Create materials in support of the social media strategy which: improves the advocacy of target groups, enhances our reputation, builds strong relationships through everyday interactions and conversations, encourages selected audiences, especially customers and influencers, to become brand enthusiasts.
• Measure and monitor the effectiveness of the Social Media strategy through agreed measurement tools.
• Generate clear, accurate, concise and bespoke reports for various stakeholders to monitor and modify communications as required based upon established goals.
• Capture customer and target audience sentiment, attitude, responsiveness and report on these to drive business insights, this includes competitor research, and monitoring and tracking in the Social Media space.
• Establish and maintain positive relationships with key/targeted individuals and/or identify Group team members and/or PR managers/ PR agencies that could monitor and influence these relationships.
• Raise the profile and influence of the brand through social media, collaboratively with all other Corporate Communications functions within the regions and in support of business units' activities.
• Identify and disseminate information within the department about new developments and achievements in the organisation to feed into the Social Media plan and objectives.
• Research and recommend new developments, trends, applications and media for broader discussion and collaboration within the department.

Qualifications & Experience: To be considered for this role, you must meet the below requirements:

• Degree or Honours (12+3 or equivalent)
• 5+ years of experience in public relations, corporate communications or marketing expertise with a focus in social media/online community management and writing.
• Experience working with or managing brand social media presences.
• Excellent social media writing skills to ensure colloquial tonality and style.
• Strong knowledge of the internet and digital technology, including social media toolsets.
• Excellent relationship building and communication skills.
• Excellent understanding of the digital landscape, and how social media sites fit into online marketing, advertising, public relations and crisis communications strategies.