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Job Summary

The Xfinity Brand Strategy team’s mission is to build strategy that positions Xfinity as the brand that connects people to more of what they love. Through brand strategy, identity, positioning, messaging, and planning, we ensure clear and consistent understanding of the role of the Xfinity brand in peoples’ lives among employees, partners, and consumers. We are a key partner and input to all areas of the organization, uniquely positioned at the intersection of our product experience, business imperatives, and marketing communications. We are seeking a Sr. Manager, Brand Identity, Syndication reporting to the Director, Brand Identity to oversee the implementation of Xfinity’s brand design system and product marketing strategy across the Rogers Xfinity marketing portfolio. Rogers Communications Inc. is one of the largest communications and media companies in Canada. This is a unique opportunity to manage our syndication partnership with the Rogers marketing team, ensuring all creative adheres to Xfinity visual identity guidelines and best-in-class design principles. The ideal candidate will be a creative thinker, a self-starter, and an excellent communicator driven by a genuine curiosity and passion for building brands people love.

Job Description

Core Responsibilities:

• Responsible for educating the Rogers team and strengthening understanding of Xfinity’s brand strategy, identity and voice. Equip the team with the latest brand visual identity guidelines and adaptable brand assets, such as – logos, shapes, device renders, and more.
• Act as primary resource for Rogers team, driving Xfinity brand compliance and ensuring best-in-class, consistent, and on-brand expression across all Rogers Xfinity touchpoints
• Provide creative consultation and develop low-lift design elements as needed. Engage design team when necessary
• Lead briefing process with design team to develop custom Rogers assets, ensuring output adheres to both Rogers and Xfinity visual identity principles
• Bridge communication with the Xfinity brand strategy team, ensuring Rogers team is properly briefed on all necessary product positioning strategies, nomenclature, and messaging
• Craft a syndication model that can be replicated across future partnerships, inclusive of a standardized approach to adopting our brand identity, processes, and product positioning strategies
• Lead all meetings with Rogers team, ensuring regular and consistent communication and alignment on updates and status items
• Responsible for ensuring the Rogers Collection on the Xfinity Brand Hub is up-to-date with the latest Rogers Xfinity brand assets and guidelines
• Drives operational rigor for defining new and maintaining existing governance processes, including tactic review, asset management, etc
• Support new channel transformations, including dotcom, app, retail, and environmental branding
• Consistent exercise of independent judgment and discretion in matters of significance
• Regular, consistent and punctual attendance. May require variable schedule(s) as necessary
• Other duties and responsibilities as assigned

Qualifications:

• 7+ years of experience leading integrated marketing campaigns and brand strategy
• Exceptional partnership and collaboration skills, must be able to work seamlessly with cross functional teams and partners
• Leadership presence, ability to interface and influence all levels of the organization
• Passion for branding and design, with incredible attention to detail
• Operational rigor and discipline, ability to develop, implement and maintain processes, standards and assets
• Impeccable written and verbal communication, must be a master of presentation applications (Keynote, PowerPoint)
• Experience with Adobe Creative Cloud is a plus
• Proactive, self-starter with agility and flexibility to adapt to changing requests in a fast-paced environment
• Follows through to ensure that deadlines are met and deliverables meet specifications.

Employees at all levels are expected to:

• Understand our Operating Principles; make them the guidelines for how you do your job.
• Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
• Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
• Win as a team - make big things happen by working together and being open to new ideas.
• Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
• Drive results and growth.
• Respect and promote inclusion & diversity.
• Do what's right for each other, our customers, investors and our communities.

Disclaimer:

• This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.

Skills:

Integrated Marketing; Brand Identity; Visual Identity; Brand Strategy; Communication

Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.

Education

Bachelor's Degree

While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Relevant Work Experience

7-10 Years

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