Description / Position Overview
The City of Colorado Springs is seeking a skilled and detail-oriented Web Content Specialist to support citywide digital communications through effective website content management. In this key role, you will create, edit, and maintain content for the City’s external website, ensuring it aligns with strategic communication goals, accessibility standards, and best practices in user experience and digital engagement. You will collaborate with departments across the organization to keep online content accurate, informative, and accessible, while helping to shape a clear, user-friendly online presence for the community. This position requires excellent writing and editing skills, a strong understanding of web accessibility, and the ability to manage multiple projects in a fast-paced environment.
As a Web Content Specialist, you will:
- Responsible for communicating with the public via publishing informational content directly to the City’s external website via the Drupal Content Management System (CMS), and ensuring that content meets appropriate communications, branding, and accessibility standards.
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Manage all day-to-day content updates for City departments, including news and announcements, calendar events, and updates to informational content about the City’s departments, projects, initiatives, and services.
- This will include writing new content, editing existing content, and creating new page and section layouts from scratch.
- Oversee and implement numerous ongoing, multi-part content projects, balancing competing priorities to meet client needs and deadlines in a fast-paced environment.
- Coordinate with all City departments to conduct content audits to keep existing content up to date and eliminate outdated and/or irrelevant content.
- Locate opportunities for website improvement and provide viable solutions.
- Write and produce high-quality and engaging features, articles, and informational digital content, in collaboration with communication specialists, department heads, program managers, and others.
- Organize and streamline content to make the City’s website user-friendly and easy for the public to find the information they are looking for.
- Participate in creating the visual and functional design of the website and work with the City IT webmaster and web developers to enhance features and create a more practical end-user experience.
- Track analytics, including desktop, mobile, app, video, and social traffic; implement usability recommendations and Search Engine Optimization (SEO) improvements
- Design and create various graphic materials and digital collateral.
- Participate in the department's 24-hour on-call calendar approximately 1 week per month for emergencies.
We are looking for candidates who demonstrate:
Knowledge of:
- Web accessibility standards and best practices
- Emerging multi-media and website trends and platforms
- Basic operations, services, and activities of a municipal public communications program
- Strategic communications planning, advertising, publications, and community relations procedures
- Communicate effectively, verbally and in writing, with a focus on writing for web
- Successfully engage stakeholders on existing and emerging issues
- Perform effectively in a fast-paced political environment with multiple stakeholders
- Establish and maintain effective working relationships
Minimum Qualifications
- A bachelor's degree from an accredited college or university with major coursework in communications, marketing, journalism, media, or a related field
- One year of full-time public relations, communications, digital media content creation, or marketing experience
Preferred Qualifications
The following qualifications are not required, but they are considered desirable. If you possess any of the preferred qualifications, please include specific details in your application. This information may be used to identify a top group of applicants.
- At least three years of website content management experience
- Proficiency using web and graphic design tools and software (e.g. Adobe Creative Cloud, including Photoshop, Illustrator, and InDesign)
- Experience using Drupal or other website Content Management Systems (CMS)
- Basic-to-intermediate skills in HTML and CSS
- Experience working in Google Analytics
- Strong writer/editor and communicator with expert-level English usage, including spelling, grammar, and punctuation.
Additional Information
Equal Opportunity Employer
The City of Colorado Springs is committed to a culture that values our employees’ unique individual qualities and fosters an inclusive environment where people want to be.
The City of Colorado Springs offers additional compensation depending on the position, area of assignment, and specific job assignments, including shift differential, pay differential, acting or lead, special assignment, hazard pay, longevity, cell phone allowance, uniform allowance, relocation, awards, standby, call out, compensatory time off, tuition, overtime, extra duty, incentive, holiday premium, proficiency, and vacation sell back.
NOTE: This job announcement is not intended to include a complete listing of all responsibilities, knowledge, skills, and abilities associated with the position.
The City does not sponsor applicants for work visas of any kind (including but not limited to F-1, H-1B or TN visas). Applicants must be currently authorized to work in the United States on a full-time basis.
Apply to Join Our Team
Please visit the City of Colorado Springs Careers page and review our opportunities. Click on Apply button to complete an online application for any position of interest. All job applicants will need to create a new login and online application (unless you already have a Government Jobs user ID and password).
Completing your application in full, including the entire work experience section, will assist Human Resources in the applicant screening process. Your application may not be considered if all of the information requested for each employer you list is not provided.
Applicants may redact information from their resumes, certifications, transcripts, or any other additional application materials that identify the applicant’s age, date of birth, or dates of attendance at or graduation from an educational institution. You will not be penalized for redacting or removing this information.
We encourage candidates with out-of-state credentials to inquire about expedited processing of Colorado licensing with the Colorado Occupational Credential Portability Program. More information can be found at the Colorado Department of Regulatory Agencies Licensing Portability page
Our Government Jobs application system does not allow you to edit your application after it has been submitted for a position. If you want to make changes, you may submit another application prior to the position’s closing date and time listed in the job posting. HR will review the last application you submit for a position.
The City's job classifications, including physical demands and descriptions, can be found on the Colorado Springs Class Specifications page
You can view the status of your application on the City of Colorado Springs Careers page.
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