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Location:
Karachi, Pakistan
Department: Information Technology
Job Description

Job Description:

Web Development:

  • Design, develop, and maintain websites using WordPress, HubSpot, and custom coding solutions.
  • Ability to build custom WordPress themes and plugins.
  • Write clean, efficient, and well-documented code when needed using modern programming languages such as HTML, CSS, JavaScript, PHP, and frameworks like Next.js and React.js.
  • Ensure website security, speed optimization, and responsiveness across all devices.
  • Optimize website architecture and structure for seamless user experience and efficient navigation.
  • Implement web design principles to optimize website aesthetics, usability, and functionality.
  • Troubleshoot and resolve website issues, ensuring minimal downtime.
  • Provide technical support for the websites.
  • Conduct regular updates and backups to ensure website integrity and security.

SEO Optimization:

  • Perform technical SEO audits and implement solutions to address identified issues.
  • Optimize websites for speed, performance, and scalability.
  • Monitor and improve Core Web Vitals and overall site usability.
  • Develop and maintain XML sitemaps, robots.txt, and other SEO-related files.
  • Monitor website traffic and performance metrics using tools like Google Analytics, Search Console, and SEMrush.
  • Research and implement keywords, metadata, and other on-page SEO techniques to improve search engine rankings.

Collaboration & Strategy:

  • Collaborate with the marketing team to translate business requirements into functional websites.
  • Collaborate with designers to implement visually appealing and conversion-driven website elements.
  • Stay updated with the latest trends in web development, SEO, and digital marketing to bring innovative ideas to the team.
  • Manage website migration projects, ensuring SEO best practices are followed.

Key Qualifications:

  • Bachelor’s degree in Computer Science, Web Development or a related field.
  • Minimum 3-5 years of proven experience in web design, development and SEO with a strong portfolio of completed projects.
  • Must have experience of managing WordPress and HubSpot websites.
  • Proficient in HTML, CSS, JavaScript, PHP, and other web development technologies.
  • Strong knowledge of technical SEO and tools such as Google Analytics, Search
  • Console, SEMrush, and Screaming Frog.
  • Proficient in converting PSD, XD, and Figma designs to fully functional, pixel-perfect websites.
  • Experience in creating visually engaging and user-friendly interfaces with a focus on enhancing the user interface and experience (UI/UX).
  • Experience with website optimization for speed and performance (e.g., image optimization, caching, CDNs).
  • Familiarity with API integrations and third-party tools.
  • Ability to manage multiple projects and meet deadlines in a fast-paced environment.
  • Strong problem-solving skills with a detail-oriented mindset.
  • Excellent communication and teamwork skills.

Preferred Skills:

  • Experience in B2B marketing, particularly in IT or technology-driven industries.
  • Experience with web hosting and domain management.
  • Understanding of conversion rate optimization (CRO) and user experience (UX) design principles.
  • Familiarity with web accessibility standards (e.g., WCAG).
  • Certifications in SEO, Google Analytics, or related fields are a plus

Job Type: Full-time

Experience:

  • web design, development and SEO: 3 years (Preferred)
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Sofcom Private Limited
Web Developer & SEO Specialist