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Sofcom Private Limited
Web Developer & SEO Specialist
Location:
Karachi, Pakistan
Department: Information Technology
Job Description
Job Description:
Web Development:
- Design, develop, and maintain websites using WordPress, HubSpot, and custom coding solutions.
- Ability to build custom WordPress themes and plugins.
- Write clean, efficient, and well-documented code when needed using modern programming languages such as HTML, CSS, JavaScript, PHP, and frameworks like Next.js and React.js.
- Ensure website security, speed optimization, and responsiveness across all devices.
- Optimize website architecture and structure for seamless user experience and efficient navigation.
- Implement web design principles to optimize website aesthetics, usability, and functionality.
- Troubleshoot and resolve website issues, ensuring minimal downtime.
- Provide technical support for the websites.
- Conduct regular updates and backups to ensure website integrity and security.
SEO Optimization:
- Perform technical SEO audits and implement solutions to address identified issues.
- Optimize websites for speed, performance, and scalability.
- Monitor and improve Core Web Vitals and overall site usability.
- Develop and maintain XML sitemaps, robots.txt, and other SEO-related files.
- Monitor website traffic and performance metrics using tools like Google Analytics, Search Console, and SEMrush.
- Research and implement keywords, metadata, and other on-page SEO techniques to improve search engine rankings.
Collaboration & Strategy:
- Collaborate with the marketing team to translate business requirements into functional websites.
- Collaborate with designers to implement visually appealing and conversion-driven website elements.
- Stay updated with the latest trends in web development, SEO, and digital marketing to bring innovative ideas to the team.
- Manage website migration projects, ensuring SEO best practices are followed.
Key Qualifications:
- Bachelor’s degree in Computer Science, Web Development or a related field.
- Minimum 3-5 years of proven experience in web design, development and SEO with a strong portfolio of completed projects.
- Must have experience of managing WordPress and HubSpot websites.
- Proficient in HTML, CSS, JavaScript, PHP, and other web development technologies.
- Strong knowledge of technical SEO and tools such as Google Analytics, Search
- Console, SEMrush, and Screaming Frog.
- Proficient in converting PSD, XD, and Figma designs to fully functional, pixel-perfect websites.
- Experience in creating visually engaging and user-friendly interfaces with a focus on enhancing the user interface and experience (UI/UX).
- Experience with website optimization for speed and performance (e.g., image optimization, caching, CDNs).
- Familiarity with API integrations and third-party tools.
- Ability to manage multiple projects and meet deadlines in a fast-paced environment.
- Strong problem-solving skills with a detail-oriented mindset.
- Excellent communication and teamwork skills.
Preferred Skills:
- Experience in B2B marketing, particularly in IT or technology-driven industries.
- Experience with web hosting and domain management.
- Understanding of conversion rate optimization (CRO) and user experience (UX) design principles.
- Familiarity with web accessibility standards (e.g., WCAG).
- Certifications in SEO, Google Analytics, or related fields are a plus
Job Type: Full-time
Experience:
- web design, development and SEO: 3 years (Preferred)

Sofcom Private Limited
Web Developer & SEO Specialist