General Purpose :

The Web & Growth Marketing Specialist assists with the day-to-day management of the TPx website while supporting broader lead generation and growth efforts across channels. This role blends technical expertise with marketing execution.

Direct Reports:

No

Essential Duties and Responsibilities:

Website Management & SEO

• Maintains and updates the TPx Wordpress website (Elementor builder) making both front-end and back-end changes.
• Implements modern SEO best practices to improve visibility and traffic.
• Monitors site performance, troubleshoots issues, and ensures pages are optimized for performance, speed, and user experience
• Works with teams across Marketing, Product, and Sales to improve UX, align brand and messaging, and drive more conversions.

Campaign Execution

• Supports management and execution of paid media campaigns (Google, Microsoft, LinkedIn Ads) and helps optimize performance.
• Helps build and launch ABM programs using ZoomInfo MarketingOS and SalesOS.
• Contributes to integrated campaigns across email, social media, and other digital channels

Analytics and Reporting

• Utilizes tools like Google Analytics, Ahrefs, Looker Studio, and Google Search Console to monitor site, SEO and campaign performance.
• Assists in setting up and maintaining reports and dashboards tracking KPIs and surfacing actionable insights with actionable insights.
• Conducts A/B tests to fine-tune messaging, creative, and design choices.

Team Collaboration

• Supports growth goals and campaign execution.
• Partners with Marketing and Sales to deliver campaigns that are strategically aligned and drive results.
• Stays curious and informed about new tools, trends, and AI applications that could improve how we work.

Other Responsibilities:

• Performs other duties as assigned.

Required Qualifications:

Education & Experience

• Bachelor's degree in marketing, communications, IT, or a related field, or equivalent combination of education and experience.
• Minimum 2 years' experience in a digital marketing role, with hands-on experience managing Wordpress websites and running campaigns.

Knowledge, Skills, and Abilities

• Basic knowledge of HTML/CSS; ability to troubleshoot and edit front-end code
• Solid experience using SEO and analytics tools like Ahrefs, SEMrush, GA4, and Looker Studio
• Experience using AI tools (e.g., ChatGPT, Claude, Perplexity etc.) to accelerate website development, SEO enhancements, content generation, keyword research, and streamline campaign reporting and optimization workflows.
• Experience with Salesforce and marketing automation platforms.
• Strong communicator, detail oriented, and able to manage multiple projects.
• Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.

Other Qualifications:

• Experience in the MSP (managed service provider) space preferred.
• Experience using ZoomInfo, ZoomInfo MarketingOS, Elementor, and Pardot preferred.
• Relevant certifications in digital marketing, analytics, SEO, or related technologies are a plus
• Bonus if you've worked with JavaScript or modern frameworks like React or Vue, or have experience with back-end technologies

TPx is an Equal Opportunity / Affirmative Action employer. Qualified applicants will receive consideration for employment without regard to race, color, religious creed, sex (including pregnancy, childbirth, breast-feeding and related medical conditions), sexual orientation, gender identity, gender expression, national origin or ancestry, age, mental or physical disability (including medical condition), military or veteran status, political preference, marital status, citizenship, genetic information or other status protected by law or regulation.

We are committed to providing reasonable accommodations for qualified individuals with disabilities. If you need assistance or an accommodation, please let us know during the application process.

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Req: #25-0045