About GHA Marketing

GHA Marketing is a high-performance B2B podcast agency that transforms conversations into growth engines. We work with consultants, agencies, and SaaS companies to create lead-generating podcasts—and now we’re doubling down on YouTube as a podcast growth platform.

We’re hiring a YouTube Ads Growth Specialist with one clear mandate: scale views, subscribers, and brand presence for podcast YouTube channels through strategic video advertising.

The Mission

This is not a passive media buying role. You’re here to grow podcast channels with intelligent, data-backed video advertising—from high-retention episode clips to engaging trailers that convert cold viewers into subscribers. You’ll be the driving force behind turning podcast content into consistent channel growth.

Core Responsibilities

• Plan, launch, and optimize YouTube Ads (In-Stream, In-Feed, Shorts) aimed at growing subscribers, increasing views, and boosting overall channel authority.
• Partner with our podcast editors to craft short, compelling trailers from full episodes specifically designed for paid acquisition.
• Conduct channel audits and audience research to inform targeting and creative strategy.
• Set up and manage tracking systems (Google Ads, GTM, GA4) for CPV, SAC (subscriber acquisition cost), watch time per dollar, and CTR.
• Collaborate with our creative, strategy, and analytics teams to align campaign execution with podcast publishing calendars.
• Generate detailed weekly reports with actionable recommendations based on performance trends.

Required Experience

• Proven experience running YouTube Ads focused on channel growth, not just lead generation or ecommerce. (You will be asked for screenshots)
• Demonstrated success in growing YouTube channels to 10k+ subscribers or generating significant monthly watch time through paid campaigns.
• Strong understanding of YouTube’s recommendation engine, audience retention mechanics, and video performance analytics.
• Advanced proficiency with Google Ads, including campaign setup, targeting segmentation, remarketing, and custom conversions.
• Able to brief editors and creatives with precision—what makes a trailer convert vs. just entertain.
• Fluent in English, with excellent communication and analytical reporting skills.

Bonus Skills

• Experience marketing podcasts or creator-driven content.
• Ability to do light edits or adjust clips using tools like Descript, CapCut, or Premiere.
• Familiarity with podcasting platforms, shorts strategy, or full-funnel video ad architecture.

Job Type: Full-time

Pay: Rs170,000.00 - Rs180,000.00 per month

Education:

• Bachelor's (Required)

Experience:

• 1-2: 1 year (Required)

Work Location: Remote

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