ATN Media Concept

Role: Digital Marketing Manager – ATN Media Concept

Reports to: Marketing Director

Role Objective

To manage execution, team performance, and client results across all digital channels, ensuring campaigns generate leads, ROI, and retention — while keeping the team accountable and organized.

Core Responsibilities

1. Campaign Performance & Delivery

• Oversee all active campaigns (SEO, Google Ads, Meta Ads, Social)
• Ensure every campaign is:
• Result-driven (leads, conversions, ROI)
• Properly tracked (GA4, pixels, events)
• Identify underperforming accounts and fix them

2. Team Management

• Manage daily work of:
• SEO team
• Ads team
• Social/content team
• Assign tasks, set deadlines, and ensure delivery
• Conduct weekly team check-ins
• Solve delays, quality issues, and bottlenecks

3. Client Communication

• Handle mid-to-high value clients
• Join monthly review calls
• Explain performance in simple business terms
• Manage expectations and reduce escalations

4. Strategy Execution (Not Just Coordination)

• Review and refine:
• Ad strategies (budget, targeting, creatives)
• SEO plans (keywords, content, technical)
• Suggest improvements based on data
• Ensure strategies align with client goals

5. Reporting & Insights

• Monitor key metrics:
• Leads generated
• Cost per lead (CPL)
• Traffic growth
• Conversion rates
• Ensure reports are:
• Accurate
• Insightful (not just data dumps)
• Highlight wins + issues proactively

6. Process & Workflow Management

• Improve internal systems:
• Task management
• Content flow
• Campaign launches
• Ensure:
• Deadlines are met
• Work quality is consistent

7. Upselling & Growth Support

• Identify opportunities for:
• More ad spend
• SEO expansion
• New services (AI SEO, CRO, landing pages)
• Support sales team with insights when needed

KPIs (What You Hold Them Accountable For)

• Campaign performance (leads, CPL, ROI)
• Client retention rate
• % of tasks delivered on time
• Reduction in client complaints
• Growth in existing client accounts

Ideal Candidate Profile

• 7+ years in digital marketing (agency preferred)
• Strong understanding of:
• Google Ads + Meta Ads
• SEO basics
• Analytics/reporting
• Experience managing a small team
• Good communicator (clients + internal)
• Organized and deadline-driven

Application Question(s):

• Do you have experience in handling SEO, Google Ads, Meta Ads, Social ads?
• Do you have experience in leading a digital marketing team?

Experience:

• digital marketing agency: 7 years (Preferred)

Language:

• fluent in spoken and written English (Preferred)

License/Certification:

• UAE driving license and a car (Preferred)

Work Location: In person