Samrat HPL

Graphic Designer & Video Editor

Company: Samrat Plywood Limited
Location: Head Office, Manimajra, Chandigarh
Salary: ₹25,000 – ₹30,000 per month
Employment Type: Full-Time
Experience: 1–3 years preferred

About Samrat Plywood Limited

Samrat Plywood Limited is a Chandigarh-based manufacturer and exporter of plywood and HPL (High Pressure Laminate) products, with a growing presence across India and international markets.

We are looking for a creative and energetic Graphic Designer & Video Editor who can create high-quality visual content for our brands, products, social media, websites, exhibitions and marketing campaigns.

The ideal candidate should have a strong eye for design, an understanding of current social media trends and the ability to convert ideas and product information into engaging visual content.

Key Responsibilities1. Graphic Design

• Create creative and visually appealing designs for social media platforms.
• Design posts, carousels, banners, brochures, catalogues and advertisements.
• Create product-focused creatives for plywood, HPL, exterior cladding and other product categories.
• Design creatives for Instagram, Facebook, LinkedIn, YouTube and other digital platforms.
• Develop creatives for marketing campaigns and product launches.
• Design exhibition graphics, stand visuals, posters and promotional material.
• Create presentations and other business communication material.
• Edit and enhance product photographs and images.
• Maintain consistency with Samrat's brand identity and visual guidelines.

2. Video Editing & Content Creation

• Edit Instagram Reels, YouTube Shorts and other short-form videos.
• Create product videos, promotional videos and educational content.
• Edit videos from exhibitions, factory visits, installations and customer projects.
• Add music, voiceovers, subtitles, transitions, graphics and visual effects.
• Create before-and-after and product application videos.
• Develop engaging video content explaining HPL, cladding, plywood and other products.
• Convert long-form content into multiple short-form social media assets.
• Assist in creating videos for international markets and export customers.

3. Social Media Creative Content

• Work closely with the social media and marketing team to develop content ideas.
• Create visually engaging content based on the monthly content calendar.
• Understand Instagram and LinkedIn trends and adapt them for the company's brand.
• Develop content around:
• Product features
• Applications
• Projects
• Customer installations
• Company achievements
• Exhibitions
• Factory/production
• Architectural inspiration
• Educational content
• Create content that is both visually attractive and commercially relevant.

4. Product & Brand Communication

• Understand Samrat's products and convert technical information into easy-to-understand visual communication.
• Create graphics that explain product benefits, specifications, certifications and applications.
• Work with the marketing and sales teams to create sales-support material.
• Ensure that all designs accurately represent the product and brand.
• Develop creative concepts for new product launches and campaigns.

5. Exhibition & Event Content

• Create graphics and videos for exhibitions such as Batimat, MosBuild, Interzum and other domestic/international events.
• Prepare digital invitations, event announcements, countdown creatives and exhibition-related content.
• Create post-event videos, reels and photo/video compilations.
• Support the marketing team with exhibition presentations and promotional material.

6. AI & New-Age Creative Tools

• Use AI tools to improve the speed and quality of content creation.
• Experiment with AI-based image, video, animation and editing tools.
• Use AI for concept development, storyboarding, image enhancement and creative variations.
• Stay updated with new design, video editing and AI content-creation trends.

AI-assisted design and tools such as Adobe Firefly, Canva AI and similar platforms are increasingly being included in current graphic-design roles.

Required Skills

• Strong knowledge of Adobe Photoshop.
• Good knowledge of Adobe Illustrator.
• Proficiency in Adobe Premiere Pro or equivalent video-editing software.
• Knowledge of Adobe After Effects will be an advantage.
• Knowledge of Canva and other creative tools.
• Good understanding of typography, colour, composition and visual hierarchy.
• Strong understanding of video editing, pacing and storytelling.
• Ability to create engaging Reels and short-form videos.
• Good understanding of social media formats and trends.
• Strong attention to detail.
• Ability to work on multiple projects and meet deadlines.

Preferred Skills

Candidates with knowledge or experience in the following will be preferred:

• Motion graphics
• Animation
• After Effects
• Premiere Pro
• Photoshop
• Illustrator
• Canva
• AI image/video generation
• Product photography
• Video shooting
• Colour correction
• Sound editing
• Exhibition design
• Architectural/product visualisation
• Social media content creation

Candidate Profile

We are looking for someone who is:

• Creative, energetic and visually driven.
• Passionate about design and video.
• Updated with current social media trends.
• Able to take an idea from concept to final creative.
• Comfortable working independently.
• Fast without compromising quality.
• Good at understanding briefs and taking feedback.
• Curious about new technology and AI tools.
• Organised and capable of meeting deadlines.
• Comfortable working with marketing, sales and management teams.

Education

Graduate/Diploma in:

• Graphic Design
• Visual Communication
• Multimedia
• Animation
• Fine Arts
• Mass Communication
• Digital Media

Relevant practical experience and a strong portfolio will be given greater importance than the specific qualification.

Experience

1–3 years of relevant experience preferred.

Freshers with an exceptional portfolio and strong practical skills may also be considered.

Portfolio Requirement

Portfolio/showreel is mandatory.

Candidates should share examples of:

• Graphic designs
• Social media creatives
• Reels/short videos
• Product videos
• Motion graphics
• Branding projects

Candidates without a portfolio/showreel may not be considered.

Salary

₹25,000 – ₹30,000 per month, depending on experience, skill level and portfolio quality.

Job Location

Samrat Plywood Limited – Head Office
Manimajra, Chandigarh

Work From Office – Full Time

Pay: ₹25,000.00 - ₹30,000.00 per month

Work Location: In person